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MUMBAI:
BIG 92.7 FM Surat, has emerged at the numero uno position in the
Indica Research Consumer Insights findings with overwhelming leadership
of Listenership, Time spent Listening and Top of Mind Brand Recall
across age groups amongst both males and females.
With
the growth of the category and nationwide reach of the radio industry
reaching new heights, Indica's format of timely and continuous information
data provision will prove a strong tool for advertisers to plan
their budgets and help broadcasters sharpen content and sales strategy.
Survey
Highlights
- BIG
92.7 FM is No. 1 in Yesterday Listnership and Retention rate.
- Yesterday
listnership is the highest across all SECs.
- 'Devlo'
is the highest recalled interstitial and very highly associated
with Big FM.
- "Suno
Sunao Life Banao" is the highest recalled tagline and very
highly associated with Big FM.
- Breakfast
Jock "Setuu" of Big FM is the highest recalled RJ.
- Out
of top 5 recalled RJs, 2 are from Big FM.
- Big
FM is No. 1 during Morning Prime Time, Afternoon and Evening Prime
Time.
 Since
its launch, the Station has created a new meaning to the word 'entertainment'
in the city and has been instrumental in bridging the social gap
and creating awareness among the people of the Surat. Besides providing
entertainment through music, BIG FM has also ingeniously entertained
the populace of Surat by organizing BIG CUP Corporate Cricket Tournament,
Singing Competitions, Kite flying competitions, and occasion specific
events like Mere Yaar ki Shaadi hain during wedding season, Heera
no BIG Varsaad in the run up to Valentine's Day, BIG Education Mela
soon after results were out for school and college students, NRI
Week to assist and entertain NRGs when they visit India, World No
Tobacco Day, April Fool's Day, Mother's Day, Women's Day, Aloona
Vrat etc. BIG FM, Surat has also enthusiastically celebrated Diwali,
Holi, Janmashtami, Navratri and New Year along with its listeners.
The recent feat of 105 hours marathon achieved by its Breakfast
Jock Setuu is still fresh in the minds of Surtis. And the city is
very well responding to the on-going 'Sony Ericsson BIG Loud and
Famous' fresher hunt event which BIG FM is organizing at various
college campuses in the city.
Speaking
on the occasion, Arjun Singgh Baran, Regional Director - West, BIG
92.7 FM, said "Considering the fact that Surat station celebrated
its anniversary, hardly a fortnight ago, these findings by Indica
Research have greatly boosted the confidence of our team. We have
worked hard to bring to our listeners the music and programmes of
their liking and all I can say is that the coming years will only
see our offerings strengthen. BIG 92.7 FM Surat continues to offer
a superior communication platform for our advertisers and the marketing
community. We are a true reflection of the 'vibe of the city' and
will continue to play the role of a platform for self expression
for the people of Surat. Suno Sunao, Life Banao!"
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