Radio Mirchi appoints Vikram Ahuja as Marketing Head, Mumbai

Radio Mirchi appoints Vikram Ahuja as Marketing Head, Mumbai

MUMBAI: Entertainment Network (India) Limited (ENIL) announced the appointment of Vikram Ahuja as Marketing Head in Mumbai for Radio Mirchi 98.3 FM, India‘s hottest Radio station. This move will further strengthen the marketing team in Mumbai.

Vikram in this new role will focus on marketing initiatives that will add on to Radio Mirchi‘s brand value. He will take over the challenging responsibility of strategising and directing his team to drive in more revenues and thus increasing Radio Mirchi‘s market share.

Vikram, a Graduate from Carnegie Mellon University, USA, is an authority in the media industry with special expertise in media and entertainment marketing. Prior to his association with Radio Mirchi in Mumbai, Vikram was involved in marketing activities in Radio Mirchi, Delhi as Marketing Head.

With over 7 years of experience at companies such as SONY PICTURES ENTERTAINMENT (Los Angeles), FAST Search and Transfer (Los Angeles), Radio Mirchi (Chennai), FCBDRAFT-ULKA (Chennai), besides marketing his professional skills also comprise of his experience in brand management, new media, research, creative operations, business development and strategizing.

Welcoming the new member in the team Kavita Bagga, National Marketing Head, Radio Mirchi, said, "We are happy that our Mumbai marketing team is expanding both in terms of business and people. Under the aegis of Vikram we are confident that Radio Mirchi will witness exponential growth. The team is looking forward to work with Vikram and gain from his expertise and in-depth understanding of the media marketing. We are sure that his presence in Mumbai market will benefit the brand and we wish him all the best."

Expressing his happiness on his new role, Vikram Ahuja said, "I have always been happy to be associated with Radio Mirchi. Here we get ample opportunities to showcase our talent and expertise. I am excited about the new upcoming challenges and responsibilities and really look forward to value-add and support the team."

Vikram also holds an MBA from KJ Somaiya, Mumbai and Certificates in Advanced level Search Engine Optimization and Advertising from Search Engine Marketing Professionals Organization (SEMPO) to his credit.

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