| MUMBAI:
Zee TV, India's leading general entertainment channel, is back with a new look
and fresh content. After a hiatus of 3 weeks due to a strike between the Federation
of Western India Cine Employees (FWICE) and the Producer's Guild, the channel
is all set to announce interesting future tracks to existing stories. Besides
this, there are two new prime time properties in the coming weeks – Choti
Bahu and Shrii. The weekend will also be stacked and star studded with superstar
Aamir Khan and Zayed Khan in Hero Honda Sa re Ga Ma Pa, premier of the year's
biggest block buster Taare Zameen Par to name a few. All in all, the Zee TV viewer
will be spoilt for choice in the next few days with the offering that the channel
has in store for them!! Though
these have been testing times for the broadcasters, all the channels will unanimously
start airing fresh content from December 1st. Speaking
on this initiative by the channels, Tarun Mehra, Business Head Zee TV said, "There
were so many high points and new launches that were planned and the strike began.
The broadcasters took a unanimous decision to not show any fresh content in the
interim. Now that we are coming back on Monday (1st December), the viewers will
be able to enjoy their favourite shows again. The marketing activities are also
on a high decibel and we have a 360 degree communications strategy in place."
So
the next few weeks will see the year's biggest block buster Taare Zameen Par on
the channel. Along with that Hero Honda Sa Re Ga Ma PA Challenge 2009 (Fri-Sat
10pm) will have the inimitable Aamir Khan on Saturday (6th December) and Zayed
Khan on 5th December. Saat Phere (Mon-Fri 9.30pm) will have Saloni dealing with
a staggering personal loss, while Maayka (Mon-Fri 8.30pm) will address the issue
of the daughter in law being a 'manglik' and the repercussions thereof. Ranbir
Rano (Mon-Thur 10.30pm) will see a new character, Achint Kaur as Preet Didi enter
the lives of Ranbir and Rano whereas Banoo Main Teri Dulhann (Mon-Fri 8pm) will
see the inseparable Divya and Amar at the crossroads of their lives. And if this
was not enough Naagin (Fri-Sun 9pm) will see the return of the original Naagin
and Ghar Ki Lakshmi Betiyann (Mon-Thurs 10pm) will also sport a fresh and exciting
new track. So
December is the month for all Zee TV viewers to get an eyeful of their favorite
characters and shows. | 