| MUMBAI:
Commemorating the World No Tobacco Day, to be held on May 31, Pfizer Limited today
announced the launch of the Champs Club website (www.champsclub.in <http://www
.champsclub.in/> ) and a toll-free helpline (1800 4 190190), to help smokers
who are strongly motivated to quit smoking. The toll free helpline can be reached
from all mobile and landline numbers and is functional from 8.00 am to 8.00 pm
everyday. The website and national toll free helpline aims to educate motivated
quitters about nicotine addiction and provides guidance that will help them embark
on the journey of quitting smoking and staying smoke free. Smokers can now talk
to a Champs Club coach who will assist motivated quitters to identify the next
best steps to achieve their goal of quitting.
On the occasion of the launch,
Dr Chandrashekhar Potkar, Director, Medical and Regulatory Affairs, Pfizer India
said, "We are extremely happy to announce the launch of Champs Club just
ahead of the World No Tobacco Day. One of the many reasons that smokers find it
difficult to quit is because of a lack of a constant support system. The Champs
Club will help the smoker understand the seriousness of nicotine addiction and
hand-hold him/her through the quitting process."
"Champs Club
is Pfizer's endeavor to create a holistic method that can address the issue of
smoking in the country. Today, Champix and Champs Club together provide the doctor
and smoker with a highly effective and innovative therapeutic option and the psychological
support that can help patients overcome the addiction to nicotine," Dr. Potkar
added. | 
