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MUMBAI:
INX Media’s flagship channel, mega Hindi GEC 9X, today unveiled
a unique, powerful logo for its forthcoming epic drama Mahabharata.
Created by INX Media’s in-house design studio, the logo captures
the essence of the dramatic excitement, realism and huge scale of
Mahabharata on 9X.
 The
creative brief for the logo was for it to stand head and shoulders
above the crowd and embody the power and grandeur of the greatest
story ever told. The stylized way that the metal has been cast in
the form of letters which are sharp and edgy, depicts the concept
of weapons and armour from the epic, while the circular illuminated
form above all represents the ultimate Sudarshan Chakra of Lord
Krishna.
The
stroke of the letters and the play of light on them reflect dynamism
and the roller-coaster ride of relationships, power, politics, emotions
and values that makes the Mahabharata a story for all time and all
generations.
Commenting
on the logo, Indrani Mukerjea, Founder & CEO, INX Media Pvt.
Ltd. said, “We chose this logo from a number of others that
had been created because it had strength and appeal for today and
at the same time felt as if it could really have existed thousands
of years ago. We believe this logo will do justice to the greatest
Indian drama, which we hope to launch by 15th of August as a gift
of epic proportions to viewers in India and globally.”
The
Mahabharata on 9X will feature the biggest stars of Indian entertainment,
and is one of the most keenly awaited shows this year.
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