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MUMBAI:
Companies, communities and enterprising individuals around the world
have until Saturday 31 May to enter projects and small businesses
that have shown enterprise and innovation into the global competition
World Challenge 08.
BBC
World News has teamed up with Newsweek and Shell for the fourth
World Challenge, to identify and reward people and groups that bring
economic and social benefits to their local communities.
Last
year a record 942 nominations were received from 99 countries worldwide.
Winning project T’ikapapa – a Peruvian project set up
to bridge the gap between Andean farmers and the potato market –
was presented with a US$20,000 grant from Shell to further develop
their initiative.
This
year each nomination must fall under one of the following categories:
Community Welfare and Enterprise; Health and Education; Sustainable
Farming; Energy; Water and Environment.
Nominations
must be submitted through the new look World Challenge 08 website
at www.theworldchallenge.co.uk. A panel of judges will then shortlist
the entries down to the 12 best examples of community-based projects
or businesses.
BBC
World News will then produce six 30-minute programmes profiling
the 12 finalists showing how their projects and businesses are changing
lives. These programmes will be broadcast to the channel’s
global audience in October and November 2008, and the channel’s
viewers will be invited to vote online for their favourite project
or business.
Newsweek
will mirror the programmes’ content in a six-part series of
advertorials on the 12 nominees, aimed at driving its readers to
the online voting site. The campaign will reach one million weekly
readers across Europe, Middle East, Africa, Asia and Latin America.
The
winners of World Challenge 08 will be announced at an awards ceremony
in The Hague in December 2008 with the ceremony shown on BBC World
News and detailed in Newsweek in the same month.
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