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MUMBAI:
Leading Indian News channels CNBC-TV18 has partnered with the 'Sunfeast
WORLD 10 K' race, which will be held in Bangalore. The WORLD 10K
race is a yearly event, which has been organized in different parts
of the world and for the first time, is being organized in India.
The 'Sunfeast WORLD 10K' is also the richest race, with total prize
money of 150,000 USD.
The
'Sunfeast WORLD 10 K' will be a unifying experience which will have
more than 15000 enthusiastic runners, including international and
national elite athletes participating. CNBC TV18 will bring the
event live to millions of Indians on May 18, 2008 from 7 am onwards,
along with a power packed line up of programming built around the
event.
CNBC-TV18 will cover the tremendous diversity of the WORLD 10K experience,
ranging from professional participation to support of charity causes
and corporate social endeavors to celebrity involvement, from individual
recreation to community building.
On the race day, the channels will embed reporters and anchors through
the race. This will ensure a power packed, razor sharp viewing experience.
The channels will also showcase extensive graphical features such
as leader boards, timers, chopper shots, trivia along with commentary
from expert commentators.
Speaking
on Network 18's partnership with this race, Ajay Chacko, Director,
TV18 Business Media said, "The Sunfeast WORLD 10 K epitomizes
the spirit of Bangalore and celebrates the city's emergence as the
leading global symbol of India. Editorially, we constantly aim to
deliver value added content to our viewers along with a special
programming emphasis on properties that highlight the rapidly transforming
economic scenario in the south. After our highly successful Mumbai
marathon coverage, we believe that the 10 k race will be another
significant programming milestone"
Mr.
Anil Singh of Procam International, promoters of the event said
"We are very proud and excited to be associated with Network18
for the Sunfeast 10 K. We believe that the race will take a quantum
leap with coverage from the market leading channel of the group,
CNBC-TV18, delivering maximized reach and audiences for the Sunfeast
WORLD 10 K Race, Bangalore. The Race culture is rapidly spreading
across India, symbolic of the nation's passion for health, competition
and leadership and CNBC-TV18 will be an ideal partner in spreading
this cult"
The
'Sunfeast WORLD 10K' will be held in 6 different categories which
include the World 10K (distance: 10 km), Nation's Challenge (distance:
10 km), Open 10K (distance: 10 km), Majja Run (distance: 5.7 km),
Sr. Citizens' Run (distance: 4 km) and the Wheelchair Event (distance:
4 km) for the physically challenged. The Race will commence from
Kasturba Road, outside Kanteerva Stadium and end inside the Athletic
Stadium.
The
city of Bangalore has responded by enthusiastically swamping all
the race categories on offer. So all you athlete's in the country,
on your mark, get set to watch the 1st edition of Sunfeast 'WORLD10K'
in Bangalore on CNBC TV 18 only.
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