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MUMBAI:
Neo Cricket, the 24x7 cricket centric channel, has programmes that
has changed the format of sports channels in the country. Just two
weeks post the thrust towards 'CRICKETAINMENT' a blend of cricket
& entertainment shows, that redefined sports viewing in India
and cricket in general, Neo Cricket has, already impacted lead players
like ESPN, Star Cricket, Ten Sports, Star Sports and Zee Sports.
According to the recent TAM results, (Sourse TAM, TG:CS 4yrs +,
20-26th April, All India) during non-live cricket season, Neo Cricket
has stood out as an indomitable player and racing towards the No.1
position.
Recent
industry trend has awitnessed a visible shift of viewers from news
channels to sports channels for sports based news owing to the array
of shows introduced by various sports channels. Neo Cricket's recently
launched shows Sportszone & Dial C for Cricket have met with
outstanding success.
A comparison
with leading sports shows on leading news channels immediately proves
just how spectacular the early success of Neo Cricket's shows has
been.
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