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MUMBAI:
The Indian Cricket League (ICL) has an ace up its sleeve with the
launch of its anthem song- 'Dil Pe Le Liya Re', sung by none
other than the Sufi sensation Kailash Kher.
Delighted
on having sung ICL's anthem, ace singer Kailash said, "It's
a matter of pride to lend my voice for sport. And Cricket, at that,
is a game every Indian has grown up on. I instantly liked Rajat's
composition and Irfan Siddiqui's lyrics never fail to touch you.
I look forward to our song becoming a rage all over."
A song
that resonates with the essence of the sport and conveys the core
values of the league, Dil Pe Le Liya Re is charged with passion,
inspires the listener while retaining an element of fun.
Rajat
Dholakia, winner of two national awards and the most sought-after
jingle-maker in the industry, was brought aboard to compose the
music for this zany number. The man behind over 300 jingles including
the extremely popular 'Yeh Dil Mange More' for Pepsi, 'Thanda
matlab Coca Cola' and 'Kar Lo Duniya Mutthi Mein' for
Reliance Infocomm has delivered another six with this anthem. Ably
supporting him with the composition was Rupert Fernandes, known
for the Hutch 'You and I' jingle. The lyrics have been penned by
Irfan Siddiqui who wrote the uplifting 'Aashaien' in Iqbal.
Adding
an urban, contemporary feel to the anthem is the new rocker on the
block Suraj. Kailash's distinct earthy flavour coupled with Suraj's
vibrant, youthful notes, have produced a winner of a song. The Indian
Cricket League is all set to shoot a fantastic video for its anthem
and has some big ideas for the same.
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