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MUMBAI:
BIG 92.7 FM, India’s No. 1 FM Station, in keeping with the
Vibe of the City, is all geared up to celebrate Holi, the country’s
festival of colors with lots of exciting on- air & off-air initiatives
planned for its listeners across its Stations.
Celebrations
on this colorful festival in the Mumbai Station have already begun
with interesting on-air content & programming planned around
this festival, which is symbolic of fun & frolic, naughty pranks
and the urge to involve all those who especially want to resist
playing with color. The Station will see the festival coming full
circle with none other than comedy king Raju Shrivastav tickling
your funny bone on ‘Raju ke Rangeen Pangey’ as he gets
mischievous and pulls a prank on all his near & dear ones on
the ‘BIG Chai’. He will also be inviting listeners’
to become his on-air Pangeshkar and escalate the celebrations on-air
filled with humor and laughter. Through the week, BIG 92.7 FM will
be taking interactivity to higher level by inviting listeners’
to give us ‘Holi Pe Panga Leney Ke Tareeke’
BIG
92.7 FM Mumbai kick-started its colorful week by flagging off with
the color pink followed by silver, yellow, green, purple and ‘choose
your favorite color’ on the day of Holi. BIG 92.7 FM will also
be drenching themselves in colors with the RJs in our very own ‘Holi
Ki Toli’. Each of these colorful days will see innovative on-air
content planned around the day’s color like find the missing
colors (songs with color words beeped) and the lucky winner will
get the opportunity to play with their favorite RJ on ‘Holi
Ki Toli’. BIG 92.7 FM will be giving listeners’ a glimpse
of the colors that could be associated with Bollywood and cricket
celebrities, celebrities favourite colors, on-air interview of color
therapist, special preparations for the festival in restaurants/
thandai suppliers / special clothes. There will also be listener
interactions based on what’s going to be in demand this season,
celebrities ke Pangey Ke Tareeke/ bhang stories, tips on getting
rid of the colors, hottest celebrity Holi parties etc. BIG 92.7
FM will also giving listeners outdoor broadcast of the burning of
Holika on-air clubbed with exciting content around good over evil!
BIG
92.7 FM, Delhi’s only 100 chartbuster station will be offering
listeners ‘Rang Achchey Hain’, as part of its on-air celebration.
This on-air contest will be inviting listeners on March 21st &
22nd and encourage people to just drench themselves and ENJOY COLOR
thoroughly without any inhibitions…spoil your clothes &
shoes! To take part in this interactive contest, listeners’
will have to answer a simple 100 chartbuster based questions and
the winner gets to walk away with exciting shopping vouchers!
In
Kanpur, listeners will get to relish a 3 day marathon with the ‘BIG
Holi Laugh-a-thon’ with none other than Raju Shrivastav and
his inimitable brand of humor. Interactive contests have also been
planned asking listeners to match their wits with Raju Shrivastav
and call up with their own jokes and win prizes every hour. Celebrities
will be taken on air to wish Holi to listeners.
A BIG
Holi Party for the listeners would also be organized where non stop
music will be played by a celebrity DJ.
BIG
92.7 FM Indore will be observing a ‘Dry Holi’ and talk
about an eco-friendly Holi. Its RJs will be roaming the streets
of the city playing Holi with listeners and distribute Gulaal
BIG
92.7 FM Bangalore and its RJs will talk about the significance of
colors in the morning Breakfast show while popular RJ. RJ Rohith
joins the city Holi parties to give live updates.
In
Kolkata, popular comedians Kharaj Mukherjee and Kanchan Mullick
would be visiting the studio along with RJ Koushik to screen the
jokes and finally plugging on air how these jokes changed the colors
of their life. The best jokes get featured on all shows with celebrity
comments and the winners splatter out the colors of Holi at a glittering
party at Aquatica Water Park on Holi.
In
Hyderabad, the Station is planning to host a Kolkata ‘BIG Holi
Party’ for 100 listeners followed by a lot of on ground contests
for listeners to be played
In
Chandigarh, BIG 92.7 FM will be hosting a non stop ‘Rain dance
party’. There will be experts and astrologers on-air talking
about the importance of colors in one’s lives. Listeners will
also the opportunity to win beauty treatment packages for the after
effects of the skin post Holi
Commenting
on this occasion, Mr. Manav Dhanda, Vice President – Programming,
BIG 92.7FM said, “Holi is a time for celebration and BIG 92.7
FM is riding high on its colorful airwaves across Stations. We are
offering listeners a rendezvous with color combined with great on-air
content & off-air offerings. We are confident of providing listeners
a great time through the innovative packaging of our content around
the pegs of color, humor, laughter and much more…”
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