|
MUMBAI:
In a unique ‘Whatte Fun’ endeavour of sorts, Lucknow’s
Radio City 91.1FM organized a 2 week City Ki Chaka Chak Bike contest
that invited Lucknow’s bike enthusiasts to showcase their most
innovatively modified bikes. With over 40 entries pouring in from
all across Lucknow, 21 year old Naved Abbasi from Razman Bazaar,
Cantt, Dilkusha, Lucknow bagged the City Ki Chaka Chak Bike winning
exciting goodies courtesy Radio City. Helping the Radio City team
identify the winner was Mr. Deep Saxena from Hindustan Times an
automobiles enthusiast and an expert in information technology.
 Resonating
Whatte Fun through the City of the Nawabs, Radio City 91.1FM ran
the City Ki Chaka Chak Bike contest on-air for 10 days that witnessed
40 plus bike lovers come forth to flaunt their passion for the two-wheeler.
The winning criterion was to shortlist the maximum modifications
done keeping present trends in mind. The winning bike belongs to
Naved, a computer engineer by profession who has been passionate
about bikes since he was 17. He modified his 150 CC all terrain
bike into a motocross bike ready for a mountain ride. Replacing
the twin shockers on the bike’s mono suspension, he changed
the fuel tank along with the body fibre as well. With changed mudguard
and a short handle the bike is a real delight to eyes.
Commenting
on the response said Mr. Rana Barua, National Head Marketing &
Programming, Radio City 91.1FM, “We, at Radio City, strive
on enhancing our connect with our listener time and again. City
ki Chaka Chak Bike was an initiative well received and supported
by Lucknow’s Radio Cityzens. We are thankful to them for their
overwhelming support and appreciation and shall continue to bring
such exciting initiatives in the future!”
Elated
at winning the City Ki Chaka Chak Bike contest Naved Abbasi said,
“This has been one of the most exciting initiatives by any
company - not just because I won but due to the fact that City Ki
Chaka Chak Bike was a different experience for the people of Lucknow!
A biker’s passion is always his bike and giving a platform
to showcase the prized possession is recognizing a talent of sorts.
Three cheers to Radio City for making this a ‘Whatte Fun day’
for me!”
Lucknow
Radio City 91.1FM’s City Ki Chaka Chak Bike witnessed avid
Radio Cityzens participating from all age brackets remodelling their
two wheelers to acquire the title of the most alluring bike from
their favourite radio station. It was quite a task to declare the
winner with an array of bikes with spectacular modifications ranging
from changes in the whole body fibre, modified fuel tanks, shockers
and wheels. Other innovative modifications were the conversion of
the CBZ into a Hayabusa, fixing revolving lights in the bike and
installing a radio set tuned to Radio City 91.1FM in one of the
bikes.
A sustained
focus on understanding listeners and leveraging the synergies of
music expertise and innovative programming, allows Radio City to
deliver a unique listening experience and be an integral part of
the lives of listeners across markets. Aggressively looking at spreading
the Radio City experience to new markets across the country, Radio
City 91.1FM is committed to growing the market and creating superlative
content for premium audiences.
|
