| MUMBAI:
In the last few years the Indian tourism Industry has witnessed an exponential
growth and emerged as a key contributor to the Indian economy, this has help place
the country firmly on the global travel and tourism map. To celebrate this accomplishment
of the industry and honour the best in the business, CNBC AWAAZ India’s No
1 Business channel has organized CNBC AWAAZ Travel Awards 2008 based on an extensive
study by The Nielsen Company and supported by Incredible India. The awards will
serve as a definitive benchmark for the Travel & Tourism industry; Honorable
Minister of Culture & Tourism- Ms. Ambika Soni will felicitate the winners
for these prestigious awards on July 3, 2008 in Mumbai. CNBC
AWAAZ has not only been consistently tracking the sector but also through an array
of shows like the Great Indian Traveller have showcased some of the unexplored
destinations of the country while Smart Shopping Caravan popularized the diversity,
grandeur and beauty of the Indian handicraft. CNBC AWAAZ through its shows and
Travel Awards intend to bring about the best the industry has to offer.
CNBC AWAAZ
Travel Awards are extensively based on consumer and trade research. While the
consumer research was conducted across 12 cities and 2087 respondents with the
objective to not only understand the best in class destinations and service providers
of the tourism industry but also provide factors that influence the choice. The
trade research was conducted with the objective to understanding the most preferred
destinations and ancillary services in travel & tourism industry. Based on
the research 19 awards will be given out at the glittering ceremony. This year
the awards also include a special category which will recognize exemplary work
done by organization and individuals who have contributed exceptionally to the
Indian Travel & Tourism Industry. India
is the only country that offers various categories of tourism that includes history
tourism, adventure tourism, medical tourism, spiritual tourism, beach tourism
etc. With increasing competition and proliferation of tourist destinations, infrastructure,
tourism promotion boards, hundreds of travel and other allied services chasing
the consumer, it becomes important to establish benchmarks that can help consumers
and the industry. CNBC AWAAZ will take the initiative to promote varied types
of tourism in India by felicitating the best in the travel industry.
Commenting
on the CNBC AWAAZ Travel Awards 2008, Mr. Neel Chowdhury, VP-Marketing, CNBC TV18
& CNBC AWAAZ said: “The CNBC AWAAZ Travel Awards 2008, unlike any other
industry awards, places emphasis on consumer perception and trade preferences.
The competition in the sector is slowly increased with newer players venturing
the market hence recognition is imperative- CNBC AWAAZ Travel Awards will recognize
and honor the best in the industry, which would in turn build benchmarks of performance
for the various players in the Industry.” | 
