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MUMBAI:
India’s foremost industry association, Confederation of Indian
Industries has appointed Vaishnavi Corporate Communications, country’s
leading integrated communications firm, as its public relations
agency. The communications mandate would encompass CII’s operations
both nationally and internationally. Vaishnavi will provide strategic
counsel to India’s premier corporate body in the area of communications
management. Possibly for the first time in the history of industry
associations in India, apex body CII has mandated public relations
agency Vaishnavi Corporate Communication to be its interface with
media.
Speaking
on the appointment of Vaishnavi as its strategic communications
partner, Director General of CII, Chandrajit Banerjee said, “We
believe that as an organization Vaishnavi Corporate Communications
has all the key factors to deliver on the strategic needs of the
communication programmes of CII. As CII continues its efforts to
consolidate its strategic position in nation building and pursue
our theme of India @ 75: The Emerging Agenda, Vaishnavi will play
an important role in reaching out to our key stakeholders.”
Commenting
on the mandate, Chairperson, Niira Radia, Vaishnavi Corporate Communications
said, “We are excited to be the strategic communications partner
for one of the most prestigious business association in the country.
Our efforts will be driven towards leveraging the pioneering efforts
by CII in proactively addressing strategic issues and challenges
being faced by India Inc. We have demonstrated our capabilities
in handling such large mandates and will bringforth our learning
and experience garnered over the years”
Today’s
dynamic business environment warrants constant interface between
the policy makers and the business fraternity, a role effectively
played by CII. Strategic communication will be the key component
for CII to be a partner in nation’s growth by bridging the
gap between polity and corporates. Vaishnavi with its rich experience
of managing communications for diverse and large business conglomerates,
in India and abroad, fits the bill perfectly.
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