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MUMBAI:
mjunction services limited, India's largest eCommerce company announced
the re-launch of its content and conference division as mjunctionedge
along with the launch of its premium industry magazines namely,
'Steel Insights' and 'Coal Insights' in Hindi language today. The
launch was followed by unveiling of mjunction's corporate portal
(www.mjunction.in) in Hindi language. The magazines and the corporate
portal were unveiled jointly by Mr. P.S. Bhattacharya, Chairman,
Coal India Limited and Mr. Viresh Oberoi, Managing Director, mjunction
services limited.
The
company's decision to launch the Hindi version of the magazines
and the corporate portal was based on feedback it had been getting
from its pan-India customer and subscribers base to incorporate
a regional preference. While the primary aim of the regional versions
of the magazines will be to reach out and engage to a larger segment
of target audience who adhere to the coal and the steel industry
within the Hindi speaking community in northern India and parts
of western and eastern India, the launch of the corporate portal
in Hindi will endeavour to position the portal from a mere transactional
to a high-end information exchange platform.
Unveiling
the Hindi edition of the magazines and the corporate portal, Mr.
P.S. Bhattacharya, Chairman, Coal India Limited, said "Such
initiative from mjunction will not only benefit the huge base of
the buyers and sellers from the steel and coal industry but also
act as a knowledge sharing platform between the stakeholders and
contribute to the overall development of the coal and steel sector.
It also creates a sense of responsibility in terms of efficiency
and transparency from mjunction to all its users and ushers confidence
in them for the eCommerce sector in India."
Addressing
the conference, Mr. Viresh Oberoi, Managing Director, mjunction
services limited, commented "The launch of these magazines
in regional languages only strengthens our commitment of adding
more value to our services. We are optimistic that such initiative
will provide us with an opportunity to provide our share of knowledge
about the industry back into the system and thereby enlarging the
community that mjunction serves. High-end specialty reports catering
to the steel and coal industry are also in the pipeline. This apart
we have also planned several conferences from varied industry verticals
like steel, coal, shipping, logistics and many more".
The
Hindi language edition of the magazines will be an exact replica
of its current English versions and will start with a print run
of 1000 copies to start with and has a target of increasing the
figure to 5000 copies by 2008 end. mjunctionedge also has firm plans
to launch its 'Insights" magazines in other regional languages
like Bengali, Gujarati etc in the future.
mjunctionedge
will focus strongly on becoming a leading knowledge exchange platform
for its businesses in steel, coal and sourcing to educate and engage
and thus enlarge its consumer base of mjunction facilitating its
business objectives. mjunctionedge also plans to digitise the publications
as its businesses and customer base grows beyond India.
The
re-launch of the contents and conferences division is part of mjunction's
"Vision 2008-13" through which the company plans to achieve
five fold growth to Rs 50,000 crores in terms of transaction value.
It closed FY 2008 with a transaction value of Rs 10,314 crores.
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