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CNBC TV18 & IBM presents innovation at work


MUMBAI: 'Innovation' is an idea brimming with potential, waiting to take form and effect positive change. This is the philosophy that's brought CNBC TV 18 and IBM together, in their brand new television venture - 'INNOVATION at WORK.' This special series, hosted by Menaka Doshi, scours the length and breadth of the country to bring you stories of ingenuity and passion that are behind some of India's most remarkable innovations.
There's been much said and written about the subject of innovation and its relevance to the world of business. From Post-it to Velcro, from The Body Shop to Amazon, from the iPod to Facebook, examples of how innovation has transformed businesses abound in the world. INNOVATION at WORK' is a path breaking 6-part series that is all set to highlight India's contribution to the world of innovation. The show will feature several success stories that have revolutionized the Indian market in their own different ways, but have so far eluded the media glare. These case studies will also be analyzed and discussed by industry experts, who will provide their perspective on the macro impact of the innovation.

Some of the eminent talking heads for the series include Prof MP Ranjan, Faculty, National Institute of Design and Cyrus Driver- MD, Helix Investments - who are innovation experts, in their own right.

The series will also offer an interactive forum to its viewers inviting their participation in a unique Mobile-Trivia Quiz where questions pertaining to the episode pop-up at different points during telecast and viewers are required to SMS the right answer to a preset code to win exciting prizes sponsored by IBM.

The Case studies include:

Saras: India Flies High

Bangalore-based National Aerospace Laboratories developed the first prototype of the country's first civilian aircraft. Saras is capable of flying upto a maximum speed of 550 km per hour at a cruise altitude of 7,500 feet and is designed to take off and land on short semi-prepared runways despite being cheap to design and produce. We bring you exclusive access to the men and women behind this incredible success story.

Aravind Netralaya

Aravind Eye Hospital is the largest and most productive eye care facility in the world, in terms of surgical volume and the number of patients treated. Today the Aravind Eye Care System encompasses five hospitals, three managed eye hospitals, a manufacturing center for ophthalmic products, an international research foundation and a resource and training center that is revolutionizing hundreds of eye care programs across the developing world. No wonder then that the Arvind Netralaya is one of the world's busiest eye hospitals.

The Symbiosis Story

An institute that has more alumni across the country than all the IITs put together. With 45,000 students, 9 campuses & 33 institutes, Symbiosis is one of India's most successful private Universities.


How do you build a bank in the UK without building a bank in the UK? The answer is simple if you're ICICI bank. Find out how ICICI bank is using reverse outsourcing to build its presence in the UK without breaking the bank.

Sulabh International

Sulabh International is the largest nationally and internationally recognized pan-India social service. Find out how they promote human rights, environmental sanitation, health and hygiene and waste management through a simple plan that's brought relief to millions of Indians… Literally.

IRCTC: On the Right Track

IRCTC is an organization that's older than the Government of India and has about 16 million users daily. It is more known for changing the way of Railway ticketing in India by pioneering the online rail ticket booking in India through its website '', and enabling access to Railway tickets through various unconventional modes like, Mobile phones, SMS etc. Find out how the Indian Railways built one of the world's fastest growing web businesses. A business that's grown 10,000 times in five years

Haldiram: Taste of Success

Haldiram is one of India's largest brands of namkeens and sweets that's grown five folds in the last ten years. Today it enjoys a huge market share and has over 25 different varieties of packaged namkeens in its table. The USA, Europe, Canada, Middle East, Australia & New Zealand too have sampled Haldiram's authentic India flavours. Find out how a family-run company is giving the world's FMCG majors a run for their money.

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