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MUMBAI:
TVS Motor is celebrating the spirit of tennis in India with its
Wimbledon Scooty Pep+ Collection - 'Wimbledon Classic' and 'Wimbledon
Compete', which are available in TVS dealerships.
This coincides with the first round of Wimbledon beginning 23 June
2008. While 'Wimbledon Classic' is a rendition of the Wimbledon
colours, pristine white with purple and green flow-strokes, Wimbledon
Compete is a red bike with graffiti art that looks to capture the
excitement of tennis.
These
two scooters, which are inspired by contemporary, classic and sporty
imagery of the Spirit of Wimbledon' have been brought out as part
of TVS' one year agreement with the All England Lawn Tennis Club
(AELTC), as an official licensee for Wimbledon Tournaments.
TVS Motor GM, marketing S Srinivas says, "A growing trend of
sports and fitness consciousness amongst young girls is being reflected
in fashion trends today. Young women tend to identify with tennis
stars, who continue a long legacy of being style and fashion icons
as well.
"
To this end, we have launched the limited edition Wimbledon Collection
as a tribute to women with sporty attitude. Buyers of the 'Wimbledon
Classic' and 'Wimbledon Compete' will get a complementary Scooty-Wimbledon
sweatshirt and a sporty sling bag. Being a limited edition, the
Wimbledon collection comprising of 10,000 scooters only, will retail
at a premium of Rs.1599 over regular colours".
Scooty Pep+ is a two-wheeler brand for young girls. Each colour
in its repertoire allows the girl to express her unique style and
personality. Girls can choose from Perky Pink, or Mystic Mauve or
from our range of 99 colours that are customised just for them.
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