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MUMBAI:
RAJO festival is here and Orissan girls are in a mood for unbridled
revelry and carousing.
Rajo is the three-day festival, which celebrates the advent of monsoon;
usher's a prosperous agricultural year in Orissa through biological
symbolism of the first showers moistening the parched summer soil
thereby readying it for productivity.
Taking
cue on this festive occasion Radio Choklate 104fm left no stone
unturned to celebrate in style. An ON AIR programme was designed
called it's the time to pamper em' where folk based oriya songs
about thirty in number glorifying girls were recorded and sung by
our RJS, it was played every half an hour to create Rajo festive
mood, and we were the only station to capture the hearts of oriya
girls. Several smses, phonecalls poured in from all over state appreciating
our humble effort.
A radio
play called Rajo mauja was aired to bring in the traditional fervour.
A huge
Chenna or Cheese Cake of 104KG considering our frequency number
was cut and distributed to the public in a fantastically designed
"choklate carnival".
To
elaborate, the cake was placed in a well decorated open vehicle
which was playing our station I.D. and Rajo songs followed by a
vintage car in which sat all our famous 6 Chota RJs dressed as prince
and princesses waving to the ever cheering crowd, behind them were
Sambalpuri folk dancers, odissi dancers and then the entire team
of Radio Choklate, in open vehicle distributing Choklate and taking
Ashirwaad from general public as we passed through important landmarks
of our twincity. It was an experience of a lifetime. The response
was touching and overwhelming.
This
festival is famous for fun n frolic, which includes the ever-popular
swing competition, gorging on delectable pithas a special variety
of cake made of rice powder, molasses, coconut, camphor and ghee
called poda pitha is made in every oriya household, so our ground
activity included pod pitha making contest in the station, many
listeners took keen interest and participated, another popular contest
that is the paan making was organized in our premises for the men
folk which was a huge success.Several prizes were distributed to
the winners.
Rajo
mood was spread by Radio Choklate104FM and brought back the old
era of festivity
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