| MUMBAI:
Celebrate music on 'World Music Day' with BIG 92.7 FM, India's No.1 FM station
across the country with a host of exciting on-air & off-air offerings. With
this latest initiative being the Vibe of the City, BIG 92.7 FM will take interactivity
to a new level altogether truly living upto its brandline of 'Suno Sunao, Life
Banao'. It has lined up tons of interesting interactive initiatives, a mix of
on-air talk shows, contests, call-ins, live performances and on-ground events
surrounding music across stations.
BIG 92.7 FM will showcase the musical
talents of singers and musicians across genres of music, be they renowned, upcoming
or aspiring artists. As
a pre-cursor to World Music Day, BIG 92.7 FM, Kolkata organized a 'Ganer Adda'
hosted by RJ Koushik. The luminaries present to spice up the Adda included Shivaji
Chatterjee, Arundhati Homechowdhury, Lopamudra, Nipobithi, JOJO, Rupankar and
Cactus, a leading rock band of the city. The mix of different genre of musicians
of different era and free flowing Adda really brought a BIG smile on everyone's
face, including listeners and media! Listeners of BIG 92.7 FM, got to hear Antara
Chowdhury on the BIG CHUMUK in an ADDA with Shubhojit, the lead vocalist of the
band Lakshmichara followed by the much- admired Rupam, Rupankar and a host of
others during the day. In
Delhi, BIG 92.7 FM will present the 'Feel The Music' - gala musical evening at
the 'West Gate Mall', Rajouri Garden. Delhites can look forward to some thrilling
performances by not only celebrated singers from the industry but also by some
very talented visually impaired children. The station will also offer some great
on-air content for its listeners starting from a 'Favourite Category Voting' contest
wherein listeners will vote for their favourite 100 Chartbuster Song of a specific
category, to announcing the most popular number and playing them, listeners will
have it all. BIG
92.7 FM, Mumbai will go 'Tak-Din-a-Dhin with BIG KaanSens' this World Music Day,
with India's leading crooners lending their voice for a back-to-back hourly performance
at the Oberoi Mall, Goregaon. This musical extravaganza, also welcomes Mumbaikars
favorite season, the monsoon with BIG 92.7 FM RJ Rishi & Rohit going live
from the BIG Booth set up at the venue hosting the city's favorite shows' 'Chal
Kalti Maar' and 'Mumbai Much Much'. There will be contest played all day long
at the BIG Booth giving listeners' an opportunity to win couple passes to a monsoon
weekend getaway. BIG
92.7 FM Bangalore will celebrate the day by playing top 100 Kannada songs on-air,
involving listener interaction. Every listener coming on-air will be asked to
sing for their requests without saying a word. A mega mall activity at the Forum
Mall in Koramangala, has been planned where the local populace will be encouraged
to participate in a 'Sing along Karaoke' contest along with a Live booth set-up
from where BIG 92.7 RJ's will host the show live through the day. While
the city of Chandigarh will be treated to performances by the very own 'Amul Voice
of India' winner Ishmeet and runner up Harshit, people of Amritsar will get to
enjoy the 'Best DJ Competition', organized by BIG 92.7 FM on 'World Music Day'. 'Music
Meri Jaan' is what BIG 92.7 Surat station shall call its World Music Day celebrations.
On the day, renowned musicians Harshal and Mehul will be on-air from 7 am till
well past midnight, entertaining the listeners along with BIG RJs. Show contents
will involve discussions on various singers, singing styles, different genres
of music, interesting trivia capsules on Mohammed Rafi, Lata Mangeshkar and other
leading personalities from the industry, song dedications etc BIG
92.7 FM, Baroda will honor musicians and music venues by doing out-broadcast from
different locations of the city like the Baroda Music College and Music Shops.
They will also run various contests on the theme. BIG
92.7 FM stations across India have planned special customised programming around
the day - special capsules celebrating the occasion, interesting trivia on music,
contests and playing listeners favourite music all day long. Speaking
on the occasion, Mr. Anand Chakravarthy, Vice President - Marketing, BIG 92.7
FM said, "World Music Day' is a perfect day to celebrate, recall and pay
tribute to some great music ever produced and the people behind it. We are committed
to creating superlative content; giving our listeners the creations they want
to listen to. We have a much sustained focus on understanding listeners and leveraging
the synergies of music expertise and innovative programming. This allows us to
deliver a unique listening experience and be an integral part of the lives of
listeners across markets. On this occasion, we have created some excellent programming
mix for our listeners and we hope continue to do so thus living up to our brand
line of Suno Sunao, Life Banao" | 
