| MUMBAI:
It's that time of the year again! EMVIES 2008 - India's most prestigious and coveted
Media Award is just round the corner! Celebrating the greatest breakthrough innovations
in Indian media, EMVIES 2008 is here once again, to recognize and award the most
outstanding media initiatives developed over the year gone by. Organized by The
Advertising Club Bombay EMVIES, now in its 8th successful year, is inviting entries
across 6 categories, the last date for registration being June 27, 2008. With
EMVIES 2008, NDTV Media comes on-board as the Presenting Partner and Sahara One,
Just Punjabi TV, Mi Marathi and Microsoft Advertising as Associate Partners. The
EMVIES - India's only case-study based Media Awards, is known for its comprehensive
format and rigorous two stage judging process. Judged by a Panel of doyens from
across the Industry, EMVIES 2008 tests the mettle of both planners and implementers
alike. EMVIES 2008 comprises 6 prestigious Award categories with Gold and Silver
Awards to be conferred in each category. These categories include Best Media Strategy,
Best Media Innovation, Best Media Research, Best Integrated Campaign, Media Agency
of the Year and the Grand EMVIE. Two Special Award Categories include The TAM
Award for the Best TV Research and The People's Choice Award for Best Case Study
Presentation. Commenting
on the EMVIES 2008, Ms. Apurva Purohit, Chairperson, EMVIES Committee, said, "With
each passing year, agencies are redefining known thresholds of creativity and
innovation to deliver clutter-breaking solutions for the ever-evolving, dynamic
business environment. While this makes it challenging for us to create newer parameters
of evaluation, it also makes it imperative to access the quality of delivery to
the client with impact to business and returns. To truly reflect this critical
factor, we have introduced this year onwards, an even stringent meritocracy driven
Judging Process which will focus on specific elements of campaigns in terms of
delivery, scale and business efficacy." Since
inception in 2001, the EMVIES has grown in stature to become the Media Event that
the entire industry waits for year-on-year. Known as the definitive platform to
reward efficacy and innovation in the media domain, EMVIES has seen a consistent
rise in participation with the number of entries steadily growing. From 78 entries
in the first year, the numbers steadily notched up to 125 plus followed by 200
plus and 350 plus mark in 2006, only to clock the highest numbers - 384 entries
last year. Lodestar Universal shone at the EMVIES 2007 last year. Besides being
declared Agency of the Year, the media agency also walked away with six Silvers,
three Golds, the TAM Award and the People's Choice Award for the best media innovation
in TV and digital. Details
on Entry Requirements and Registration Forms for EMVIES 2008 are available at
The Advertising Club Bombay, 504, Radhe Vallabh Society, French Bridge Corner,
Opera House, Mumbai. The last date for submitting entries is Friday, June 27,
2008. The first round of judging will be conducted on Monday, July 7 followed
by Case Study presentations on July 21/22, 2008. The EMVIES 2008 will be presented
at a glittering Ceremony at the Grand Hyatt, Santacruz, Mumbai on Monday, July
28, 2008. | 
