| MUMBAI:
BIG 92.7 FM, India's No. 1 FM Station, marked the first anniversary of their Rajkot
Station today. BIG FM which boasts of setting up the largest radio network in
the shortest possible time already has presence in 44 cities across India. It
began with its launch in September 2006 and in a short span of time, has ensured
presence across the length and breadth of the country. The Rajkot Station was
the second to be launched in the Gujarat cluster and has in the last one year
grown to be an addiction amongst the people of Rajkot who are ardent lovers of
RJ's and the shows on BIG 92.7 FM.  The
celebrations involved a wholesome mix of entertainment and CSR initiatives. The
station marked its first anniversary with 'Ek School Ho Sapno Ka' initiative wherein
it helped in the adoption of 10 government school children by the most prestigious
school in Rajkot - Pathak School. The students were selected on the basis of their
performance in an exam conducted by the Station on class VII syllabus. Under this
initiative, the 10 best performing students will now study at Pathak School from
Class VIII till Class XII, free of cost. In fact, the school will also provide
them with books, bags, uniforms and other essentials. BIG FM shall also ensure
that the students receive appropriate training in English language as well as
computers. In keeping with its strap line of Suno Sunao, Life Banao, BIG FM, Rajkot
has also found sponsors for the higher studies of the 3 best performing students,
out of the lot. Under this arrangement, Kotecha Impex (a client of BIG FM) shall
select the top 3 students based on their Class XII results, and sponsor their
further studies as well as provide them appropriate placement based on their qualifications.
Another
CSR activity involved tying up with the Wild Life Trust Unit in promoting their
work for saving Asiatic Lions from falling into the borewells by creating barricades
around the wells. The station has started on air promotions, inviting people to
donate for the cause.  On
the occassion, Hitesh Budhbhatti, Cluster Head - Gujarat, BIG 92.7 FM said "Since
its launch, Rajkot Station has created a new meaning to the word 'entertainment'
in the City and has been instrumental in bridging the social gap and creating
awareness among the people of the City. The Station has not only provided a whole-some
mix of entertainment to the local populace, but also acted as a forum to address
various social concerns / issues faced by them. The Station, which lives its brand-line,
Suno Sunao, Life Banao in everything that it does has undertaken activities that
have really impacted listener lives positively. Hence, whether it was setting
up of BIG Festival Kitchen under which about 50,000 people benefited by getting
Diwali sweets and snacks at minimal costs or coming to the rescue of flood victims
in and around Rajkot during last monsoons by distributing food packets to over
10,000 families, the station has always been at the forefront."
"On
a smaller scale, the station also celebrated what it called 'Boni Day' on Laabh
Paacham where BIG RJs shopped for 11 utility items like utensils, clothes, grocery,
soap, footwear, vegetables and fruits and gifted them to 11 poor families.",
he further added . The
station has also ingeniously entertained the populace of Rajkot by organizing
Cricket Tournaments, Singing Competitions, Kite flying competitions, Community
Specific Events like Lohana Saptaah, Powerful Patels, NRI Week etc. BIG FM, Rajkot
has also enthusiastically celebrated Diwali, Holi, Janmashtami, Navratri and New
Year along with its listeners. | 
