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MUMBAI:
True to the lineage, Indian women continue with their tradition
of praying for their husbands…. Even in the age of firebrand
feminism and gender equality, marriage still symbolizes security
for thousands of women in free but conservative society, the same
goes for our very own Oriya ladies.
This
is an important Oriya celebration; the ladies of Orissa celebrate
it pompously with great emotion. This festival marks the true love
understanding and bonding between husband and wife. Sabitri was
a legendary wife who by the dint of her devotion to husband could
win back her husband from the clutches of lord Yama the god of death.
Thus on amavasya day this Sabitri osa is celebrated.
 We
at Radio Choklate being Odisha's Apna No 1 channel naturally could
not afford to miss out this great occasion. As the ladies observe
fast for the long life of their husband Radio Choklate sends fruit
hampers with sindoor alta bangles and new sarees, called "BHAARA"
to well-known married ladies who have served and bought good name
to Orissa, as a mark of respect to them and also those ladies who
are in slum areas, having no fund to celebrate this puja.
To
mark this occasion, we even had on AIR celebrations; A message contest
was organized by us and sponsored by BOMBAY DYEING where the best
message through SMS to our station by a wife to her husband and
vice-versa would be selected for attractive prizes. Our jockeys
live on AIR enacted some short skits depicting various moods of
relationship between husband and wife, which was a big hit.
On
Sabitri day Choklate jockeys went to different temples of twin city
as well as even to Jajpur for live coverage especially the famous
BIRAJA MANDIR of Orissa where women folk throng to offer prayers
on this auspicious occasion. This was basically an attempt by radio
Choklate to revive the love between husband and wife, which usually
takes a back seat in this mundane day-to-day life.
We
got a great response as couples being married for as long as 20
yrs responded and participated and thanked us for bringing them
even closer to their husband, many who had not been able to communicate
their feelings of love could do so with Radio Choklate. This was
indeed a touching experience for the team of Radio Choklate.
A MEGA
EVENT in the form of a gala prize distribution ceremony brought
down the final curtain to this grand celebration. The idea behind
this event was to thank the listeners who had participated, felicitate
the winners, and encourage the listeners who had not won to participate
with more fervor for our coming events. Our sponsors who are close
to our hearts without whose support this programme could not have
been successful were also felicitated by our honorable M.D Eastern
Media Ltd.
A small
cultural programme was organized by our energetic joshila team of
RJ S' based on Modern day SABITRI and SATYABAN along with an AIDS
awareness campaign presented by way of a stage play.
"All's
well that ends well." Seemed just the right slogan for team
radio choklate at the conclusion of sabitri satyaban mahautsav.
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