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MUMBAI:
UTVi, the recently launched English Business news channel from UTV
has already hit the right cord with its viewers. Within 4 weeks
of launch, two of the channels programs Happy Hour and News
at Noon have made it amongst the top 5 programs in time spent
across the business news genre as per the latest All TAM ratings
(25 + AB, All India, Week 21, 12 am episode for Happy Hour and
12 pm episode for News@Noon). UTVi's Happy Hours has
scored the highest time spent across all the business news programs
while News at Noon, the mid day stock market show, is also
a part of top 5 shows in terms of time spent across business news
programs.
"UTVi's
programming content has been designed to meet the business acumen
of the young and progressive Indian audience. Programs like Happy
Hour and News at Noon help reinstate our brand vision
of simplifying business. We are delighted with the success of our
content and aspire to sustain this interest with more such programming
which is beneficial, appealing and useful to the viewers".
says, UTVi Business Head Arun Anant.
Happy
Hour speaks to guests from the world of financial markets and
business, and is a candid and informal way of looking at the business
world. Guests at the show vary from big names of the capital markets,
to businessmen who comprise the great India story, to bankers who
are part of the financial jungle, to economists who have an eye
on the big picture. A tête-à-tête between the
anchor and guest at an informal set up like a lounge or a bar and
conversations with guests cutting across to the other sides of an
issue, unravel why or how it is happening, and understand its significance
sets the tone. To add to the delight of the audience, interesting
products are given away at half the price in due course of the program.
So
keep tuned for UTVi, the business news channel which is more than
just markets!
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