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MUMBAI:
Zee Cinema has once again emerged a clear leader in the movie space
with a consistent performance in the last eight weeks and reaching
an all-time high with 179 GRPs in week 25. The newly launched Saturday
night slot ‘Shanivaar Ki Raat Sitaron Ke Saath’ has shown
a grand opening with Vivah delivering a TVR of 2.8. The channel
telecast the world premiere of Dhol on Sunday which garnered ratings
as high as 2.5.
Mohan
Gopinath, Business Head, Zee Cinema, says, “We are extremely
happy that the channel has been performing consistently over a period
of time and and I see this as a continued trend forward. Shanivaar
Ki Raat has been revived and launched keeping viewers’ tastes
and demand in account and hence we are glad with the overwhelming
opening response to our efforts. Our recent initiatives like the
kids’ festival with Darsheel Safary and telecast of some of
the popular movies has helped us maintain the momentum. Alongwith
the blockbusters lined up in the coming months, our viewers would
also get to witness an exciting endeavor with Imran Khan with which
we hope to delight them.”
Launched
in 1995, Zee Cinema is the No. 1 Movie channel in the country and
the No.2 Hindi mass channel. The channel reaches more than 75% of
the C&S households. It is the first Indian pay channel for Hindi
movies, reaching Hindi movie fans all across Asia, UK, the US. Africa,
Australia and New Zealand.
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