| MUMBAI:
Cell 18, one of Asia's largest creative production house and a creative unit of
the Network 18 Group, has bagged two awards at the UNFPA (United Nations Population
First Award) Laadli's Creative Excellence Awards for Social Change in print and
animation category. Cell 18 has been a front runner in the Public Service Advertising
space, having created a number of advertisements in both press and film, for various
causes ranging from global warming, to suicide prevention, AIDS, alzheimers, no
smoking, littering, spitting, domestic violence and many more.
Madhu Amodia
and Aakriti Arora of Cell 18 cracked the winning campaign in Print category and
film category on saving the girl child. The print campaign depicts the letters
X and Y (for the X & Y chromosomes). The film opens with a book of fairy tales
which has all the female characters scratched out of the stories, the film ends
with the note "It's a little known fact that in Asia, over 60 million girls
are 'missing' due to parental sex selection… Don't let her fairytale end."
Commenting
on this Mr. Zubin Driver, Head, Cell 18 says, "I am thrilled that our creative
minds are thinking of public service work all the time. The UNFPA Laadli award
has special meaning because it is an effort to create communication that can be
used at a grass-root level. The cell is happy to support such efforts and will
continue to extend its services to support meaningful causes."
This is not
the first time that Cell 18 has done something in public service category. They
have been dedicatedly producing 2 public service campaigns in a month. Cell 18
has bagged more than 30 awards in a little over 2 years, under various categories
and continues in its pursuit of making people think about matters that concern
modern society. In
last couple of years Cell 18 has evolved as a one-stop shop for ideation and excellent
execution. Cell 18, equipped with the latest technology (Over 25 Graphic work-stations,
12 FCP edit suites, 1 Flint set up, 2 Online Smoke set up), has an army of creative
people that work 24/7 to deliver high-end creative solutions. | 
