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MUMBAI:
Outlook Group launches PEOPLE, the world's leading celebrity news
magazine, in India under a licensing agreement with Time Inc. Time
Inc. is the largest magazine publisher in the United States.
With
the India edition, PEOPLE makes its overseas debut as a fortnightly
national celebrity news magazine. Priced at Rs 30, the first issue
[114 pages] will be launched nationwide on 4 July, 2008.
 PEOPLE
revolutionized personality journalism in 1974 and is today the world's
most successful and popular magazine. Every week, the PEOPLE brand
in the United States brings more than 43 million consumers the latest
news, exclusive interviews and in-depth reporting on the most compelling
people of our time. PEOPLE India will be a fortnightly magazine.
It will be a celebrity news magazine that will showcase 'Extraordinary
People ' and 'Extraordinary Stories'. The first issue will be available
on newsstands July 04, 2008 nationally.
Mr.
Indranil, President, Outlook Group, while announcing the launch
said, "We are delighted to be associated with Time Inc, one
of the world's largest magazine publishers and to bring PEOPLE's
unique editorial mix to India. The launch of PEOPLE will actually
create a new genre, which is the "celebrity news magazine".
"The
economic growth and opportunity in India right now makes this an
ideal time to bring one of Time Inc's signature brands into the
country," said Mr. Jim Jacovides, Vice President, Licensing
and Syndication, Time Inc. Mr. Jacovides group is responsible for
the licensing and syndication of Time Inc.'s leading brands globally.
"We are pleased to add PEOPLE to our roster of 35 international
editions published under license. "
Ms.
Saira Menezes, Editor, PEOPLE in India, said, "We hope to be
the biggest, most credible source of information on the people you
want to know and the moment that shapes their lives. PEOPLE strives
to tell stories that resonate, tell them well and to be at the same
time fair, objective, factual and true."
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