| MUMBAI:
Its quirky, its fun, its simple and the winners of the contest walk away with
a cool Rs.1 Lakh. There are no catches and no tricks. Winning is as easy as spinning
the fortune wheel. Tune into Radio Mirchi 98.3 FM between Monday and Friday from
7 to 11 am. The
season starts with the don of radio Jeeturaaj playing a special contest called
'Ek Lakh Ya Chaata, Khol Kismat Ka Khata' with the listeners. Lucky Mumbaikars
stand a chance to win cool monsoon maal such as funky Mirchi umbrellas and raincoats,
drive to Lonavala and back, balti-pocha-chappal and not to forget, an opportunity
to win 1 lakh every day, every hour between 7:00 -11:00 am. Celebrity special
contests are also on the anvil, so listeners watch out, as it's going to rain
money starting from June 26 – July 09…! We
at Mirchi believe, "Radio is no longer a passive medium. The intention of
this initiative is to increase participation and involvement of the listeners,
increase the excitement levels, and give our listeners a chance to get rewarded
for their loyalty and participation on the station". So
all you Mumbaikars out there…for everything and anything on monsoon this
season, all you need to do is…tune in to Radio Mirchi 98.3 FM…it's truly
hot. | 
