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MUMBAI:
India's largest and most comprehensive business and consumer platform,CNBC
Universe will offer a comprehensive lineup of dedicated programming
on the budget day led by the nation's business news channels, CNBC-TV18
& CNBC AWAAZ.
Starting
in the morning, CNBC-TV18 & CNBC AWAAZ will line up an array
of experts, business leaders and corporate captains through the
day as initial expectations and subsequent impact of the budgetary
proposals of the FM are analyzed threadbare. Expert opinions, industry
reactions, citizen demands, market implications and informative
bulletins will comprise the main content focus of the 2 channels.
Speaking
on this, Ajay Chacko, Director, TV18 Business Media added "We
have had a month long intensive focus on the state of the Indian
economy, growth agenda and policy imperatives faced by the government
as a precursor to the budget. Budget day is an opportunity to provide
a befitting finale to our loyal viewers with the best of perspective,
information and insights. Our strong content lineup coupled with
interactivity and analysis should ensure that even this year, CNBC
channels will set a new benchmark in budget coverage"
Before
the Budget speech, the CNBC channels will do a comprehensive policy
& economy wrap including an analysis of sectoral expectations,
industry demands, views from a cross section of consumers &
institutions as well as an insightful update on the policy directions
that the economic survey, presented the previous day, would have
revealed. Post that, CNBC channels will telecast live and uninterrupted
coverage of the FM's Budget Speech from 11 am -1 pm. During the
speech, the channels will showcase on the minute implications and
impact of budgetary proposals as they are presented in parliament.
CNBC
Tv18 will have a battery of experts, sitting in the studio who will
be analyzing the measures announced and its ramifications for the
Indian economy. Post the speech, CNBC-TV18 will undertake a series
of power packed Budget Bulletins, which shall delve into the fine
print. Some of these bulletins will comprise of high power panel
discussions broadcast live from India's leading trade chambers such
as CII & FICCI, and will involve expert comments from the nation's
top business leaders and policy minds. Towards the evening, CNBC-TV18
will roll out a special Personal Finance show that shall take a
focused look on the individual taxation, saving and investment impact
of Budget 2008 apart from special shows on Taxation implications
from the fiscal policy announcements. CNBC-TV18's acclaimed primetime
bulletins 'Business Center' and 'India Business Hour' will have
special budget editions namely 'Budget Center' and 'India Budget
Hour' which shall take a comprehensive review of the day events
and reactions from various quarters.
On
CNBC Awaaz, the budget speech will be relayed in Hindi, to ensure
a better understanding by the common man. Post the speech, the CNBC
AWAAZ Special Budget Jury comprising of the corporate heavyweights
like Venugopal Dhoot--CMD--Videocon Industries Ltd-, Subhash Lakhotia--Tax
Consultant, Ashvin Parekh- Partner- E&Y, Anand Rathi- Chairman-
Anandrathi Securities, Kishor Biyani- CEO- Future Group, Mr. Anjanikumar
Choudhari-President-Farm Equipment Sector -M&M will assess the
budget on various parameters- that will have impact on the country's
economy. The discussion by the expert panel of Juries will de-mystify
and analyze the budget for the common man; there will also be special
emphasis on the impact of the Budget on various sectors including
markets and Personal Finance. Post the budget jury there will be
6 half hour power packed panel discussions by the top experts of
the nation on the impact of the budget on - the tax and PF, families,
corporate, markets, Small traders and SMEs.
At
the end of budget day, to provide a holistic and comprehensive perspective
on Budget 2008,a flagship Network18 show 'FACE THE BUDGET', hosted
by Raghav Bal, Editor-in- Chief, Network 18 will be telecast live
on CNBC-TV18,CNBC Awaaz and CNN-IBN from 10.00 pm -10.30 pm.
CNBC-TV18
& CNBC AWAAZ will of course telecast a special FM interview,
as in earlier years, that shall provide Indian business viewers,
investors and market participants an opportunity to interpret fiscal
policy measures directly from Mr. P.Chidambaram himself.
The
CNBC Universe will focus strongly on adding value to the viewer
experience and building interactivity on the day of India's most
important economic event. Starting with budget updates and news
on 52622 to benchmark contests, the universe will be a hub for user
interactivity. As in earlier years, the most acclaimed Budget Bonanza
Challenge will return on CNBC Channels. This most popular budget
trivia contest rewards viewers for answering on the hour questions
related to the budget. In this year's edition, viewers can stand
to win Rs.1 lac every hour, on answering a simple budget question
asked on air on CNBC-TV18 & CNBC AWAAZ. . Viewers would be able
to participate in the Budget Bonanza Contest by sending in their
answers via SMS BB to 52622. The contest will run from 10:00 am
- 8:00 pm on the budget day only.
In
addition to the Budget Bonanza Challenge, the highly successful
online simulated stock market game, 'Moneybhai' returns on budget
day for a special edition Budget Moneybhai. The game will involve
registered users starting with a notional portfolio value of 25
lacs, which they can invest in the stock market (Stock values linked
to the actual prices).The game will run from 10:00 am to 3:30 pm
(Market hours) on budget day. The top portfolio owner at the end
of the budget day, stand to win holiday packages to Malaysia,1 lac
in cash, while the other winners get exciting gifts like DVD players
etc. To participate in the contest players can log on to www.moneybhai.com
and register.
Post
budget day, CNBC-TV18 has lined up special review and impact shows
such as 'Budget Breakfast' which shall comprise leading market experts
in an engaging discussion on the way forward for the equity markets,
policy impact in the short term and any long term implications if
applicable. Moreover, CNBC-TV18 will be hosting a series of corporate
taxation events, as in earlier years, called 'Talking Taxes' which
will comprise of India's leading corporate tax experts discussing
the way forward from Budget 2008 for India Inc in terms of corporate
taxation and levies.
The
CNBC Universe will also ensure that viewers get a chance to review
and understand key measures of Budget 2008 through a release of
a special CD title on 'Budget Highlights' under the Bestsellers
brand of CD's and DVD's from Network18.
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