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MUMBAI:
With the entire nation gearing up for the BUDGET, BIG 92.7 FM, India’s
No.1 FM Station reflecting the true ‘Vibe of the City’
is offering listeners a chance to win gold coins every-hour on the
breakfast show BIG Chai and the evening drive time show Mumbai Much
Much – beginning March 4, 2008. Given that humor is an important
peg the same has been woven into the opportunity to win gold…
this christening the property - ‘Hasna Aur Sona Subah Shaam’!
As
a prelude to the on air offerings and to give Mumbaikars an opportunity
to get a first hand feel of the property, the Station hosted an
evening with none other than gold lover Bappi Lahiri AKA Bappi Da
along with popular Saregamapa contestant Mauli Dave at Infiniti
Mall, Mumbai. People flocked to the venue in herds to witness the
Hasna & Sona with breakfast jock Aapki Jaani Archana Jani.
 The
highlight of the evening though, was when there was a shower of
gold coins on Bappi Da, who showed great enthusiasm throughout the
evening and even expressed his interest in participating in the
contest. He was also pleasantly surprised when Saregamapa contestant
Mauli Dave walked in and gave away all her jewellery to him. The
action-packed evening came full circle when Bappi Da composed an
original tune on ‘Hasna Aur Sona Subah Shaam’ for BIG
92.7 FM livening up the already energetic crowd and leaving them
asking for more! This high-energy event saw crowds gathering &
queuing up to participate in the contest and a whole lot of fun
and games where participants stood to win BIG!
Listeners’
can tune into ‘BIG Chai’ between 7 am – 11 am and
‘Mumbai Much Much’ between 5 pm -9 pm to participate in
the ‘Hasna Aur Sona Subah Shaam’ contest for an opportunity
to realize their dream of winning BIG in life…and with gold
coins every hour!
Speaking
on the Station’s latest innovation, Mr. Arjun Singgh Baran,
Station Director – Mumbai, BIG 92.7 FM says, “We are excited
with our latest offering - ‘Hasna Aur Sona Subah Shaam’
which is a true reflection of the vibe of the city, the budget being
the current vibe. We are glad to be providing listeners’ an
opportunity to win gold coins every hour and win BIG and who better
to kick-start the property than Bappi Lahiri.
Our
contest format will ensure that maximum number of listeners’
benefit from it and enjoy our wholesome programming mix – around
the pegs of laughter and gold.”
So
come, prepare yourself to win BIG only in BIG 92.7 FM!
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