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MUMBAI:
After weeks of anxiety and nail-biting anticipation, the winner
of the RC Live’s Bangalore Regional Finals was declared. It
was an evening of powerhouse performances from the top 4 bands at
St. John’s Auditorium last evening. In an unprecedented turn
of events, the judges were unanimous in their decision to name two
bands as the regional finalists. The judging panel Palash Sen, Subir
Malik, Vibhav Rao felicitated popular local band Swarathma and upcoming
talent Ek who won the Bangalore Regional Finals and qualified for
the RC Live National Finals to be held in Delhi on Feb 29, 2008.
 The
results were declared after electrifying performances by the 4 short-listed
bands Udaan, Ek, Swarathma and Anhad who had Bangalore’s Radio
Cityzens grooving to their tunes. The edge of the seat excitement
on the performances was captured for all on Bangalore’s Radio
City 91.1FM by RJ Vasanthi on Joyride. The regional rounds also
accounted for listener feedback on original compositions of the
short listed bands which saw extensive air-play on Radio City 91.1FM
stations in Southern India.
Speaking
on the evening’s performances Dr. Palash Sen said, “I
was spellbound to witness the high calibre and the energy levels
the bands exuded at the Bangalore Regional Finals. Every performance
was superlative and way beyond my expectations and so we chose to
shortlist not 1 but 2 bands for the National Finals. The Bangalore
Regional Finals have set such standards, bands in Mumbai and Delhi
will definitely need to be prepared!”
Equally
elated was co-judge Subir Malik who added, “It was an out rightly
unanimous decision to name these bands as the winners of the Bangalore
Regional Finals. We were tremendously impressed to see the impeccable
performances by the bands in Bangalore. It is heartening to see
the vast pool of talent in the country and how Radio City has stepped
ahead to provide a platform to nurture and support raw talent.”
Talking
of the need for such opportunities, Vibhav Rao from EMI said, “Bands
are the next big thing. There is no substitute to Bollywood right
now and bands that have the best sound and the attitude to match
will fill this void. RC Live is a phenomenal opportunity for bands
to experiment with success.”
Commenting
on the tremendous response to RC Live Mr. Rana Barua, National Head
– Marketing, Radio City 91.1FM said, “The response to
RC Live’s Bangalore Regional Finals has been outstanding. We’re
glad to identify all this fresh talent that can take our music industry
to greater heights. With gifted judges and a robust format driven
by stringent criteria, Radio City with RC Live promised to scout
the nation in a month to present India with a world class Hindi
band. The quality of entries received and the extraordinary feedback
from our judging panel, only goes to show that we’re very well
on our way to fulfilling that promise.”
Elated
with their phenomenal win, vocalist Shashank Venkataramana, Ek said,
“It is rare for Hindi bands to get this kind of platform and
I’m so thankful that Radio City has created such a unique opportunity
for all of us. I thank the Judges for their feedback and for the
finals, we will work on our stage presence and deliver a complete
package.”
Live-wire
lead vocalist, Vasu Dixit of Swarathma said, “Hindi bands need
national exposure. We believe in taking the voice to the masses
and Radio City has helped bring this dream alive! Live performances
are our playground and we will put up a spirited fight at the finals
in Delhi.”
Spanning
the nation through three regional hubs - Bangalore, Delhi and Mumbai,
RC Live will conclude with a MEGA concert at the National Finals
at The Garden of Five Senses, Delhi on February 29, 2008. The winning
band at RC Live will not only bag an album release contract with
EMI, but Radio City and EMI will also jointly promote the band for
the course of one year. Evangelizing RC Live and supporting the
cause of finding a truly talented Hindi music band are the Judging
Panel and Mentors - Palash Sen of Euphoria, Subir Malik of Parikrama
and Vibhav Rao, Manager, Artists & Repertoire, EMI who will
judge the month long LIVE musical extravaganza.
RC
Live is supported by a robust hi-decibel national promotional campaign
comprising extensive outdoors, interactive road shows and on-air
elements which got active from January 30, 2008. With RC Live, Croma
– the electronics megastore comes on board as Associate Sponsor,
while Spykar is the official style partner and Gibson the prize
partner. Barista is the on-ground partner with EMI as the music
label partner. Agencyfaqs! is the trade partners to the event.
A sustained
focus on understanding listeners and leveraging the synergies of
music expertise and innovative programming, allows Radio City to
deliver a unique listening experience and be an integral part of
the lives of listeners across markets. Aggressively looking at spreading
the Radio City experience to new markets across the country, Radio
City 91.1FM is committed to growing the market and creating superlative
content for premium audiences.
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