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MUMBAI:
The most watched sporting, or for that matter, any television programme
in the United States, the NFL Super Bowl, will be shown live and
exclusive on Ten Sports, the most watched sports channel of the
sub-continent.
Sports
fans in the Sub-continent will get a chance to find out why America
comes to a standstill on the Super Bowl day, and why the world's
biggest companies shell out record number of dollars to be a part
of the event when the Super Bowl XLII is played between New York
Giants and New England Patriots on Sunday.
The
live coverage on Ten Sports starts 4:30 am IST on Monday, February
4, and will be repeated at 7:00 pm.
New
England are on the verge of history. If they beat the Giants for
the Vince Lombardi Trophy and finish 19-0 for the season, they would
achieve an exalted status in NFL annals. They will have won the
most games, scored the most points and beaten the best the NFL had
to offer.
No
wonder then that New England quarterback Tom Brady called the game
the most important his team have played, adding: "I think it's
the biggest game in all of our lives to tell you the truth. We're
going to be remembering this game for as long as we live."
To
give an idea as to how big is the Super Bowl, this year's final
at the University of Phoenix Stadium, Glendale, Arizona, will see
as many as 4,786 accredited journalists covering the event.
In
American football, the Super Bowl is the championship game of the
National Football League (NFL). It has become the most-watched US
television broadcast of the year (almost 40 Neilsen television ratings),
and has become likened to a de facto US national holiday. In addition,
many popular singers and musicians have performed during the Super
Bowl's pre-game and halftime ceremonies. The ad rates for the 2007
Super Bowl was
a record for any television programming, fetching $2.6 million for
a 30-second spot.
Day
:Monday
Date :4/02/08
Time :04:30 am
Event : NFL: SuperBowl New York Giants v NewEngland Patriots
Telecast: Live
Day
:Monday
Date :4/02/08
Time :19:00 pm
Event : NFL: SuperBowl New York Giants v NewEngland Patriots
Telecast: Repeat
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