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MUMBAI:
If you were in Hong Kong last week, you may be wondering what this
phrase means, and why you keep hearing it in every shop, restaurant
and market in the city. The obligatory four-word greeting, always
said with gusto, wishes others a happy and a prosperous New Year,
accordingly to the lunar calendar. However, on February 7 this year,
the New Year was extra-special for the Indian community in HK, as
the finalists of Star Voice of India welcomed the Chinese Year of
the Rat with a scintillating performance in Hong Kong. Indeed, it
was an unforgettable evening.
 Ishmeet,
Harshit, Chhoote Ustad ‘Abhaas’, Toshi, Sumitra &
Priyani from the popular Star Plus reality show, Star Voice of India
performed in front of a packed house at the Hong Kong Jockey Club
Auditorium. The sold-out concert, themed as ‘Evolution of Bollywood
Music’ took audience on a sentimental journey through the valley
of reminiscences – Starting with melodious classics of the
1970s all the way up to the contemporary favourites ‘Dard-E-Disco’
and ‘Chak-De’. The talents were engaged in a mellifluous
musical camaraderie and went into the crowd, setting the feet tapping.
The show also showcased the fusion of local HK dancers dancing on
popular Bollywood numbers, clearly a first time on such a big platform.
Evidently, if public feedback is the metric of measurement, HK audience
loved the performance. The chief guest was Mr. L.D. Ralte, the Consulate
General of India in HK. It’s the first time the SVOI talents
performed together anywhere internationally. After the event, we
had organizer queries for similar shows in US, Singapore, Bangkok,
Dubai. Please find attached a few pictures from the show!
 The
highlight of the evening was the Start of the auditions of Star
Voice of HK with the promise that if we are able to spot a real
singing talent in HK, he/she will be given an opportunity to travel
to India and sing a song from the SVOI Season 2 platform, in front
of esteemed judges and this episode will be televised on Star Plus
globally. Clearly, this is a huge localization opportunity and will
help integrate our International beams better. Already 100 people
have signed up for the SVOHK auditions.
This
is a small attempt to a bigger canvas called ‘SVOI World Tour’.
Encouraged by the success of SVOI Concert in HK and after incorporating
the many learning too, we at International Business hope to take
this property across other Star markets regionally soon (depending
on regional market interest). The idea is to further popularize
Star, enhance the brand equity of Star Voice of India, and entertain
viewers by converting compelling and winning content from reel to
real. Thanks & best regards.
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