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MUMBAI:
Valentines Day is just around the corner and Red FM is all set to
make this Valentine special for its listeners in true ‘Bajaate
Raho’ style. To celebrate the month of love, Red FM has announced
a unique hunt called ‘Red FM Love is in the air’, (brought
to you by Parle Milano, powered by Triumph and co-sponsored by Kamasutra
condoms) in the search of 5 married couples who epitomize love.
The
hunt takes place from 1st – 10th Feb and will involve Red FM
inviting lovers across the city to do something crazy for their
partners. If they are crazy enough they stand a chance to win ‘the
ultimate dream date’ with their partners which will include
an all expenses paid romantic evening for two, a shopping spree
at leading retail stores, chauffer driven pick up and drop and an
open air Victoria ride followed by a romantic dinner date in a 5
start hotel. If that’s not enough there are also lots of on
the spot prizes to be won at various renowned malls across the country
where Red FM will be conducting this Hunt.
That’s
not all. The music station will also be holding an on air initiative,
‘Red Phool Day’ from February 9th - 14th, where Red FM
RJ’s will send anonymous bouquets (Pledged by their partners
but without the other partner’s knowledge) to listeners and
ask them to guess the sender’s name. In case the names don’t
match Red FM gives them a chance patch up over a dinner for two.
Commenting
on this initiative, Anuj Singh, Station Head Mumbai, said, “Red
FM has always done things a little differently in the past and we
wanted to add a little spice to Valentine’s Day this year.
We have certainly received an overwhelming response from our listeners
for our initiatives this year and we truly hope to make this Valentine’s
day memorable for them.”
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