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MUMBAI:
94.3 MY FM, the DBCL Group radio station has undertaken to promote
Gender Sensitization by supporting the UNFPA-Laadli Media Awards.
These awards are based on gender sensitization project called Laadli,
which is supported by United Nations Population Fund (UNFPA). The
awards are given to different media persons and outfits for promoting
the cause of Gender Sensitivity through various media. The Northern
regional UNFPA-Laadli Media Awards shall be presented on Thursday
the 26th April at Chandigarh.
94.3
MY FM has launched this campaign in cooperation with the NGO-Population
First. The campaign is being promoted in Chandigarh, Chattisgarh
and Madhya Pradesh through MY FM's 17 radio stations. MY FM stations
are making announcements and playing radio spots on Gender Discrimination
& Women Empowerment. 94.3 MY FM has also conducted contests
relating to theme of gender, girl child and women. The interviews
of awardees and the jury members are also being aired.
Thirty
one winners have been chosen in different categories from the Northern
states of Punjab, Haryana, Uttar Pradesh, Madhya Pradesh, Jammu
& Kashmir, Himachal Pradesh, Uttarakhand, Chattisgarh, and UTs
of Chandigarh and Delhi.
The
winners in the Electronic Media category are Braj Mohan- Chandigarh,
Ravinder Bawa, Natasha Jha, Anureet Sidhu, Suraj and Rajvir-Chandigarh
and Jalandhar, TVCs of Draft FCB Ulka, Leo Burnett, and Lowe.
In
the Print section, the awards in different journalism categories
have gone to Mohammad Atahar (Urdu), Sayyed Asgar Ali (Urdu), Dr
Harsh Inder Kaur, an expert freelance contributor, (Punjabi), Aditi
Tandon, Tarannum Manjul-Lucknow, Anilesh Mahajan, Gayatri Rajwade,
Damayanti Datta, Sushma Verma, Annu Anand, Dayashankar Mishra and
Sultan Ahmed.
In
addition to the above, there are special awards to be given to Dr
Gurmel Chahel for his telefilm, Dheeyan Maro Na, Avinash for his
web initiative, Betiyon Ka Blog, Sandhya Raman, for her conceptualization
of the multi-media performance, Mythologies Retold, and Afsana Rashid
of Etalaat, J & K, for the best reporting in adverse conditions.
The
"Jury Nominated" awards in theatre are Dr Gurcharan's
Neon Jarh (Punjabi), Raman Mittal's street play, Kiran (Punjabi),
Sandhya Deep's Teesra Machan, and Shubha's Ek Nayi Shuruat.
The
awardees have been judged by an eminent panel of judges from various
creative fields. The Jury comprised the following people : Shivjeet
Kullar (Advertising), Anuja Chauhan Alva (Advertising, JWT ), Nawed
Akhter (Advertising, Shop Communications), M K Raina (theatre),
Neelam Mansingh (theatre, Chandigarh), Lalit Pokharia (theatre,
Lucknow), SM Kulsreshtha (theatre), G S Chani (theatre and films,
Chandigarh), Abhijit Sarkar (media man, Sahara), H K Dua (Tribune),
Rahul Dev (Veteran journalist), Usha Rai (veteran journalist), Farhat
Ehsas (veteran journalist, Urdu), Salma Sultan (News reader, media
person), and Raji Srivastava (IAS officer handling gender issues,
Chandigarh).
Says,
Harrish M. Bhatia, Business Head, 94.3 MY FM, "We are happy
to offer Gender Sensitivity Laadli Awards Campaign through a strong
network across 7 states and 17 stations. Such initiatives help in
making the listeners aware of the pressing need to end gender discrimination
in all forms. We want to offer listeners more and more in terms
of great music and bits of valuable information that can enlighten
them about important social issues."
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