| MUMBAI:
With the entire nation gearing up to view the much-awaited show 'Airtel Presents
Kya Aap Paanchvi Pass Se Tez Hain?', Radio City 91.1FM, India's Leading Radio
Network had their own innovative surprise in store lined-up exclusively for listeners
across India. Knowing the fact that a large number of regular listeners may miss
the 8:00 PM Premiere on Friday, April 25, 2008 owing to their hectic schedules,
the station in association with Star Plus premiered 'Airtel Presents Kya Aap Paanchvi
Pass Se Tez Hain?' through a Live and exclusive, commercial-free, real-time simulcast
of the show on radio! With
the FM station booming with the Premiere Episode of this much-awaited program,
listeners could catch all the gripping action as Bollywood Badshah - Shah Rukh
Khan skilfully posed questions to the contestants, engaging them in an interesting
exchange of wits. As a build-up to this simulcast, Radio City had also designed
a special on-air contest segment called 'Paanchvi Pass Pathshala' wherein the
RJ, keeping in tune with the theme of the show, posed upto 5th grade questions
to all their listeners. The FM station also seamlessly showcased 'Airtel Presents
Aap Kya Paanchvi Pass Se Tez Hain?' through innovative content integrations. In
addition to the integrating elements of the TV show in the RJ speak on-air and
airing the show song, Radio City also integrated the concept with its popular
pre-produced feature 'Goldie Gill's Golden English Speaking School'. Commenting
on the unique initiative Mr. Rana Barua, National Head - Programming and Marketing,
Radio City 91.1FM said, "With our ongoing quest to provide innovative and
refreshing content to our listeners, we premiered the radio adapt of the show
which is creating raves all over the country. Our listeners' experienced a real-live
simulcast of television's very own Pathshala, which incorporated each and every
segment of the program - right from the starting school bell to the final story-telling
session voiced SRK himself! With this initiative, we keep up to our promise of
'Whatte Fun' and assure our listeners that there are many more of such unique
initiatives to look forward to!" Mr.
Ashit Kukian, Executive Vice President and National Head - Sales, Radio City 91.1FM
added, "Such a dedicated radio innovation makes for a very memorable radio
listening experience. It completely delights the listener with its sheer uniqueness
and novelty. While such innovations come at a premium they offer huge value and
an engaged listenership to the advertiser." A
sustained focus on understanding listeners and leveraging the synergies of music
expertise and innovative programming, allows Radio City to deliver a unique listening
experience and be an integral part of the lives of listeners. Aggressively looking
at spreading the Radio City experience to new markets across the country, Radio
City 91.1FM is committed to growing the market and creating superlative content
for mass premium audiences. | 
