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MUMBAI:
Josh18.com, a leading Hindi portal from Web18, the online property
of the Network 18 Group, has announced the launch of 'Live Cricket
Scorecards'. This will be the first time ever that live scores of
a cricket match will be available in Hindi, via the Internet, much
to the delight of the Internet savvy Hindi speaking population.
The portal already registers more than 5 lakh page views per day
and this initiative is expected to bring in more than 45,000 unique
visitors during match days.
Though
this initiative, Josh 18 aims to reach out to the Hindi speaking
masses and believes that Cricket is the best connection. The exclusive
live scorecard section will provide an opportunity to cricket fans
to keep themselves regularly updated on the cricket scores of the
previous, current and upcoming matches in Hindi.
Commenting
on the new initiative, Mr. Neeraj Sanan, Marketing Head, Web18 said,
"There has been a consistent feedback from the users requesting
for cricket coverage in Hindi. In the offline world, various Hindi
publications fill the void but on internet there is no source available
where users can get to know the latest about cricket in their own
language. We have big plans for cricket on Josh18; Hindi scorecard
is just the beginning and users can expect much more in coming months".
This
unique Live Cricket Scorecard is available on the 'Cricket section'
which is the third largest segment on Josh18.com. The section is
extremely user friendly and ensures that consumers get their complete
array of information on cricket. Apart from this exciting section,
the portal also covers interesting topics such as 'Charchit Batein'
which gives current news on the cricket world, 'Vivad' provides
the news on various controversies in cricket, 'Batcheet', where
one can read latest interviews with famous sports personalities,
and an interactive platform 'Quillpad' where users can exchange
their views in Hindi with the help of a special tool.
According
to industry statistics, India has more than 40-million internet
users and PC literacy in India has shown a steady YoY growth of
more than 40% since 2004. This shows that more and more people are
experiencing the Internet and have started realizing its impact.
It has also been recorded that the youth from Tier-2 and 3 cities
and towns are increasingly logging on to the internet.
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