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MUMBAI:
The National Geographic Channel has launched a special music video,
Earth - 'A Song for Life' dedicated to World Earth Day. It is a
special song to inspire people to save the planet. Staying true
to the National Geographic Society's commitment to conservation,
exploration and education, this special music video's objective
is to create awareness about the environment and make people realize
the urgency of the situation at hand and bring about a change in
our attitude and actions that will lead to a better future. The
music for the video has been composed by Sandeep Chowta, who has
given Bollywood some of its most scintillating soundtracks like
Om Shanti Om, Satya, Company, Mast, Dum, Bollywood Hollywood, etc.
The catchy lyrics of the anthem have been penned by Sameer who is
known for his work in films such as Saanwariya, Race, Dhoom (both
parts), Bhool Bhulaiya, Kuch Kuch Hota Hai and many more. The lyrics
have been brought alive by the enkindling voice of Bangalore based
upcoming music band - Karma6. The song is an anthem informing people
that this is the time to change the world they live in.
"We
are extremely happy that these talented stars have joined us in
our endeavour to protect our world. Music can reach out to people
across borders. We were convinced that this would be a unique way
to spread the message inspiring today's youth to be more environmentally
aware - in a lighter and more relatable manner. The song strikes
an emotional chord with this message and has an extremely youthful
and fresh feel to it. We hope that this anthem will inspire today's
youth to do their bit for a better future", said Nikhil Mirchandani,
Managing Director, National Geographic Channel -South Asia.
The change that Nat Geo is propagating through this music video
can start right at home. People have to simply take some small but
important decisions which can help save the earth. They can recycle
waste, or use a ceramic mug instead of a plastic or a Styrofoam
cup in the office, or reduce paper wastage. It can begin while we
shop by using a cloth hand-bag instead of plastic bags. The earth
is running out of time. It is about time we changed.
Commenting
on his participation in this music video, Sandeep Chowta said, "I
am extremely grateful to National Geographic Channel for giving
me this opportunity to contribute towards making this world a better
place to live in. The music has been composed by me with the sole
intention of inspiring viewers and listeners to realize that even
one small step can help save our world. I urge people to watch and
listen to this song and share it with as many people as they can
to spread the message of conservation."
The
uniqueness of the music video lies in the fact that the protagonist
of the song is not an individual, but Earth herself. Elaborating
on the concept behind the lyrics of the song, Sameer said, "Associating
with such a noble cause gave me immense pleasure and I would like
to take this opportunity to thank Nat Geo for wanting to create
an anthem for World Earth Day. The lyrics are a simple heart-felt
request by Planet Earth asking her friends to save her from impending
destruction."
Thrilled
to be a part of this initiative, members of the band Karma6 said,
"It is a privilege to join hands with Nat Geo in this initiative
to try and change our planet for the better. We have sung this song
in our unique style and hope we have managed to create an anthem
which will rock the nation and inspire people to act."
The
Nat Geo Earth Day Special Music Video, Earth - 'A Song for Life',
was premiered on National Geographic Channel on April 19. Viewers
can catch the music video on Nat Geo. They can also log on to www.natgeotv.co.in
to download the same and share it with their family, friends, and
colleagues and join the Nat Geo drive to create awareness on this
issue. Besides music video screening, download and talent details,
the special Nat Geo earth day microsite is fully loaded with a whole
host of interesting and insightful features around conservation.
Outside the Nat Geo website, the video is being extensively promoted
online through Yahoo! the official online partner for this music
video. Yahoo India has created a special promo page in association
with Nat Geo with the music video and lots of other environment
related content for the users. The music video is being promoted
on Yahoo! through banners and virals with the music video link.
Taking interactivity forward the site will also have features like
Y! Earth day group on promo page where the video link can be sent
to others and Y! Answers where users on the site can ask/answers
questions on environment. Nat Geo is also supported in this initiative
by Radio Partners HIT 95 FM and RED FM 93.5. The Earth song will
be heavily promoted on these stations in addition to interactive
contests and a special interview with Sandeep Chowta and Karma6.
Besides partnering with Nat Geo to run the music video for their
listeners there are also interesting snippets of information like
earth care tips; contest on environment awareness, interviews with
the band Karma6, Sandeep Chowta etc.
Nat
Geo has partnered with Cisco for all its Earth Day promotions -
a partner committed to make a difference to the environment. "At
Cisco, we are committed to changing the way people work, live, play,
and learn. And we believe this vision extends to our ability to
impact the environment in a positive way. Together with our customers,
partners, employees, and communities, we have a unique opportunity
to help everyone use technology in an environmentally sustainable
way" said Nupur Sharma, Head, Brand Strategy & Advertising,
India & SAARC, Cisco. She added, "We have a responsibility
to help find ways to reduce carbon producing activities more generally.
I truly believe that this is our responsibility as a global citizen
and I'm excited about the role of networking in increasing the productivity
of individuals, companies, and countries, while at the same time
reducing the carbon footprint on a global basis".
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