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Pantaloons to launch the ‘Colours Of The Season’ Campaign

 

MUMBAI: This year for the Pantaloons Summer Collection takes colours as the inspiration. The colours of the Season are – Pink, Green and Blue.

Colour goes beyond categories, colour is visually stimulating. This summer Pantaloons paints this season in colourful canvas of pinks, blues and greens. These are the colours that will take a lead this season.

Why colours? Pantaloons caters to fashion for the entire family . Colours represent a mood for the season and go beyond categories . Colours make a statement that you are in line with the trend of the season.

Each color stands for its own distinct identity and mood .

What’s better that PINK to tell the world what you are feeling naughty. Second glances and weak knees all around. Ideal fit for the young.

BLUE. The colour of the deep, serene ocean… Holding a thousand secrets… ready for a thousand more… at once soothing and tempestuous… moody and with a lot to tell. Unveiling the hidden charm.

Go GREEN. Go natural. The world needs more of this. Refreshing and bright. Walk with style, knowing that you are making a difference to your world. For the person who is in synch with what the world needs today.

The Pantaloons collection puts together these three colors that capture the essence of the season presenting the fashion for today .

The Pantaloons colours have representation across categories whether it be mans casual or formal wear, or women’s western or ethnic wear.

Pantaloons will break a national campaign in print and outdoor with these colours brightly splashed in their complete glory, on April 11, 2008

Mr . Sanjeev Agrawal, CEO, Panatloons, said ‘ We have identified Pink , Green & Blue from colour trends as being cool for the summer . We have extended these colours as a fashion trend across categories right from Mens Formal to Womans ethnic to Kids wear. We would like to place these colours this season in every wardrobe across the country. ‘

 
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