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MUMBAI:
Amrita TV has lined up a bouquet of exclusive programmes for the
Vishu festival(April 14), which marks the beginning of the new year
for Keralites across the world.Vishu also marks the third Anniversary
for the channel which commenced telecast on 14 April,2005
The
Vishu-eve programmes on April 13 showcase the just-held 4th Amrita
Film Awards,wherein Awards based on public voting were presented
in 16 categories of film making.As is the tradition in each of its
Annual Film Awards,this year also Lifetime Achievement Award was
given to music maestro, Dakshinamurthy.Also a posthumous Award was
presented to late Bharat Gopi,illustrious actor, for his multi-faceted
contribution to Malayalam cinema.The Amrita Film Awards gala nite
which will be telecast on 13 April,6.30 pm will feature performances
by noted musicians and actors like Naresh Iyer, Mukta,Ramba,Vinith
Srinivasan,Shweta comedian Suraaj,interspersed with the Awards presentation.
On
13 itself at 2 pm ,Amrita TV will be telecasting a special Vishu-eve
chat show with Vani Jayaram,noted playback singer-- being interviewed
by singer,Unni Menon
On
Vishu day (April 14),the morning starts with a Live Telecast of
"Vishukani" at 6 am from Abhedananda Ashram,followed by
a special edition of "Udayamritam"( 7 am) highlighting
the traditions and folklore associated with the festival and "Vishugeetangal"
at 8.30 am
At
10 am ,the channel will be telecasting the award-winning film "Nottam",featuring
Nedumudi Venu and Samvrita Verma followed by a special Vishu Cookery
Show on Ambalapuzha Palpaysam,specially shot at Ambalapuzha Sreekrishna
Temple(1.30 pm)
The
post-lunch Vishu session starts with a programme ( 2 pm) on the
famous singer of yesteryears,S.Janaki, in conversation with music
director, M.Jayachandran, who has won the Kerala State Awards 2008
for Best Music Director.
In
the evening ,Amrita TV is telecasting at 3.30 pm,South India's first
digital film "Munnamathoral" starring Jayaram,Vineeth,Jyotirmayi,Sherin
and Samvrita
Looking
back,in the past three years,Amrita TV has cemented its position
as an innovative channel known for providing content that is tasteful
and differentiated,yet audience-centric and client-attuned
Amrita
TV pioneered classy and family-oriented reality shows in Malayalam
television with its "Super Star" in mid-2006 .For the
past few months,Amrita TV is perhaps the only satellite channel
to run four reality shows concurrently, 14 hours a week viz "Super
Star Global" ,"Super Dancer Junior","Raga Ratnam
Junior" and "Best Citizen Journalist" .And now on
the anvil is the actuality show,"Great India Race" and
a talent hunt for pairs, "Let's Dance". Under its public
service initiative, "Send an SMS.Save a Child", the entire
SMS revenue from all its reality shows is donated for the benefit
of underprivileged children
During
its brief existence,Amrita TV has taken the lead in creating content
which is not solely dependent on serials and movie fare by focussing
on programmes spanning all genres such as News& Features,Culture
& Heritage,Mythology,Human Interest,Ecology,Comedy & Satire,Cooking
,Lifestyle et al.
Amrita
TV,launched in 2005,as a 24-hour Malayalam,general entertainment
& news satellite channel with a global footprint,has been honoured
with 26 State Awards for Excellence in Television--the only channel
in India to be bestowed with such a recognition in just two years
since inception.
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