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MUMBAI:
Quiet please! No honking! Continuing with its spirit of partnering
social and public issues, Radio Mirchi 98.3FM has joined hands with
Mumbai Traffic Police to observe April 7th, 2008 as No Honking Day,
an initiative to reduce noise pollution.
No
Honking Day is an approach to lend a helping hand to Mumbai Traffic
Police to make an appeal to Mumbaikars to desist from using their
horns when not required. The activity led by the DCP Traffic Mumbai
Mr.Harish Baijal and various other celebrities.
The
initiative was flagged off on 5th April by Mr. Amitabh Bachchan,
who lent his support to the cause by symbolically pasting the “No
Horn Today” sticker on his personal vehicle at 12:00 pm at
Mehboob Studios. Other Bollywood stars like Anil Kapoor, Rajpal
Yadav, Sukhwindar Singh, Arshad Warsi, Dino Morea, Faizal Khan,
Kailash Kher, Monty Sharma, Sheetal Menon, Sonali kulkarni, Tushaar
Kapoor, Rahul Bose, Mandira Bedi, Cyrus Broacha, Chief of Anti Terrorism
Squad Mr Hemant Karkare and DCP Shabde, have also joined the league.
Kick
starting the campaign Radio Mirchi RJ’s, including Mumbai’s
Favouite Radio Mirchi RJ Jeeturaj requested Mumbaikars to support
the initiative. Afterall, Jeeturaaj jab bolta hai to akkha Mumbai
sunta hai" in HI Mumbai 7 to 11am.
Radio
Mirchi being a city centric radio station has always been a step
forward in finding solutions to problems prevalent in the city.
With ‘No Honking Day’, we want to drive home the importance
of a noise free environment, so that Mumbaikar’s are able to
experience a healthy and pollution free life.”
To
make it even more exciting for the listeners, Radio Mirchi 98.3
FM has provided an opportunity to enjoy a chopper ride courtesy
Raymond. Listeners can participate in the chopper ride contest by
answering questions related to traffic rules.
To
catch the culprits and spread more awareness Radio Mirchi RJ’s
travel in Mirchi vans and search for the worst sounding horn in
the city and will reward the most patient people on road.
So,
all you Mumbaikar’s out there STOP HONKING and enjoy a noise
free Khush life because ‘Mirchi Sunnewaale Always Khush'.
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