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MUMBAI:
Humans have the primal desire to get famous and ‘SING with
SONU’, presented by BIG 92.7 FM across the cities of Delhi,
Mumbai, Bangalore, Kolkata and Chandigarh is just the right pedestal
for the talented. Another category first initiative from India’s
No. 1 FM Station, BIG 92.7 FM, the contest this far has seen huge
participation from people across Cities with astounding numbers.
The Station is now hosting the auditions process wherein, one lucky
winner from each city will be finally selected to be in the spotlight
and share center-stage with none other than music maestro Sonu Niigaam
at special concerts scheduled to be held in each of the 5 Cities
between the 16th and the 20th of April.
 Finalists
from each city will be selected after a stringent audition process,
where the best will be selected from amongst the best! Radio is
a local medium and in promoting the parochial pride of the local
populace, the Station left it up-to the local populace to help short-list
their city’s best, to be showcased before Sonu Niigaam. The
auditions, in addition to having the local populace also had well
known local celebrities who judged the participants on pre-determined
parameters.
The
auditions saw none other than the new musical sensation Raja Hassan
(Saregamapa Challenge) & singer Sonu Kakkar (Babuji Zara Dheere
Chalo) short listing the participants. In Delhi, the very glamorous
Pooja Bedi & singer Shibani Kashyap auditioned the participants
along with other acclaimed music personalities like Aarti Kakkar
(Johnny Gaddar), Dr. Zeus (Kangna) & music composer Gaurav Dayal.
And, while the participants in Kolkata got the opportunity to be
auditioned by acclaimed local celebrities like Siddarth (lead vocalist
of rock band ‘Cactus’) & playback singer Neepabithi,
participants in Chandigarh had popular Sufi singer Lakhwinder Wadali
judging and scrutinizing them to select only the best.
The
modus operandi:
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5th April: The auditions process with the celebrity guest and the
local populace short-lists 4 finalists per city, from amongst the
participants who have sent in entries.
§
7-13th April: These finalists then appeal to the people of the City
for votes between 7th and13th April through online as well as SMS
before one finalist gets selected from each City and is presented
before the young music legend Sonu Niigaam in Mumbai. To vote online,
people can visit www.big927fm.com and put their votes on the backend
created on the website where all the polls get updated. In case
of SMS voting, one can send a message with the keywords BIG <CONTESTANT'S
NAME> to 5454
§
Finalists get trained and groomed before they leave for a 5 city
tour from 16-20th April, with the singer himself! For all the action
around the contest, log on to www.big927fm.com/sonu
Speaking
on this initiative Mr. Anand Chakravarthy, Vice President –
Marketing, BIG 92.7 FM, said, “For the first time in the history
of radio entertainment a Radio Station has tied up with an Artist
to market an excellent product that will make for great entertainment
for listeners on air coupled with great entertainment on ground.
This radio reality show provides a platform to seek the best singers
from across the country and offer them a Life Banao opportunity
through the concert. The response from across the cities has been
phenomenal and we are confident to find some excellent talent.”
This
song has also been made available to mobile users to set it as their
caller tune on various operator networks.
Reliance
– SMS MT 55440 to 51234
Airtel
Users Call 543211354
Vodafone
users Call 567927
Spice
– SMS CS 5542 to 50555
BPL
- SMS SET 0480000017 to 55666
* Accessible
by Airtel, BPL, MTNL, BSNL, Reliance, Idea, Vodafone, Touchtel,
Tata Indicom & Spice. Premium Call charges applicable.
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