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MUMBAI:
Come April 7, and RED FM is all geared up to celebrate 'No Honking
Day' which an initiative towards reducing the noise levels in Mumbai.
Keeping with its brand proposition of 'Bajaate Raho', Red FM will
play a pivotal role in creating awareness about the rising noise
levels in the city.
RED
FM's agenda on 'No Honking Day'
1.
Measuring the noise levels at 'No Honking Zones' across Mumbai
2.
On air 'Sataak' to drivers who honk too much!!!
RED
FM has pledged to generate awareness about Noise pollution and its
hazards on No Honking Day. Red FM radio jockeys will invite listeners
to bajaao people who create havoc by increasing noise decibel levels
in the city.
Keeping
listener interactivity at its maxim, Red FM will invite its listeners
to report the number plate of any vehicle found creating a nuisance
with consistent or irritating honking. RED FM on-air jockeys will
immediately remind the offender by saying, "Hi MH-01-C-6264,
Its No Honking Day, so please stop honking" and the driver
will also get the famous 'Sataak'!!!
On
the prowl will be Red FM OB jock's who will take on the streets
for this cause. Armed with Noise meters they will visit No Honking
Zones to check whether the decibel levels are below the permissible
limit of 60 DBs. People found honking in these areas will be given
pamphlets and stickers informing them about the hazards of noise
pollution.
Commenting
on the initiative, Anuj Singh, National Marketing Head and Station
Head (Mumbai) said, "Bajaate Raho Music, magar mat bajaao horns...that's
our message on No Honking day! Honking on the congested roads not
only adds to public harassment but also affects the already harrowed
people of Mumbai. By recording the decibel levels at various No
Honking zones, we want to make people aware of the very high levels
of noise that people in the city are living in."
He
further added, "Red FM with its CSR arm Bajaao for a Cause
is known for doing things differently! This initiative is another
attempt at raising awareness and driving action!"
According
to a research carried out by the WHO, UNICEF and World Bank, noise
pollution is one of the 12 environment pollutants that causes 30
serious diseases. In recent years there have been alarming rise
in noise levels of this city due to which, Mumbai has been reported
as the second noisiest city in the World!!!
Stay
alert on no honking day sabki bajegi.
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