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MUMBAI:
Innovation is a 9-letter word where all it takes for a 'No' to turn
itself 'On' is a journey of 4 letters. V' for a Valid argument begins
the process, A for Assembly, then, brings in the parts to form a
complete product, T for Testing takes over from there and finally
it all comes down to 'I' for the idea to Ignite. Imagine. 4 letters
can make all the difference. Four letters can bring an Idea to Life
. In a tribute to that very spark which ignites a revolution, CNBC
TV 18 in association with Edelweiss presents 'Ideas to Life.' A
special series, hosted by Gautam Srinivasan, that scours the length
and breadth of India- be it a town, village or Metropolis- to bring
you stories of ingenuity, which symbolize the 'Eureka' moment.
 Witness
the unraveling of an India you never knew existed. Who knows, it
could very well be your next-door neighbor who came up with the
idea of using a saw blade to create a musical instrument that heals
your mind & body, heart & soul. It could also be a relative
of yours who built an AC using common household items.
So
hop on with Gautam in his 14-part quest and make the word 'innovation'
a part of your life and even your contact list. Yes, that's right.
You can also vote-in for the idea that you believe has the potential
to transform the nation, or at least a part of it. Simply type ITL
followed by the relevant code and SMS the text to 52622 or cast
your vote online at www.itl.moneycontrol.com.
Edelweiss
'Ideas to Life' is proud to have onboard the National Innovation
Foundation (NIF) as its Knowledge Partner. The Foundation was established
under the aegis of the Department of Science & Technology, Government
of India. Its primary objective is to provide support in scouting,
spawning, sustaining and scaling up innovations and to enable them
in becoming self-sufficient.
Catch
Ignited Minds Playing a New Tune on Ideas to Life on 9 November
2007 , 5:00 p.m.
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