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MUMBAI:
Zee Marathi continues to be the most popular channel among the television
audiences in all Maharashtra including Mumbai. The channel has surpassed
Star Plus in the overall GRPs with respect to all viewers (cs 4+
Zee Mar 323 and Star Plus 284). In female 15+ ABC the GRPs are Zee
Mar 448 and Star Plus 393.
With
the introduction of Sa Re Ga Ma Pa - Yuddha Taryanche with Celebrities
from Marathi industry, the channel has set a grand success in all
Maharashtra. Sa Re Ga Ma Pa Celeb Special is not the only feather
in its cap, all the other prime time programs such as Ya Sukhano
Ya, Avghachi Sansar, Asambhav, Abhilasha, Adhuri Ek Kahani and Vahinisaheb
are fetching higher ratings compared to competition. And that's
not all. Zee Marathi's special series of Home Minister 1000 and
new recipe special daily show, Aamhi Saare Khavayye which is anchored
by most popular hero Prashant Damale are contributed good TRPs for
the Zee Marathi.
The Ratings of current week (TAM all Maharashtra cs 15+ ABC
female)
|
Programme
|
Day
|
Time
|
TVR
|
|
Sa
Re Ga Ma Pa - Yuddha Taryanche
|
Mon
|
22.00
|
5.7
|
|
Sa
Re Ga Ma Pa - Yuddha Taryanche
|
Tues
|
22.00
|
6.4
|
|
Ya
Sukhanno Ya
|
Mon-
Fri
|
20.00
|
5.4
|
|
Avaghaschi
Sansaar
|
Mon-
Fri
|
19.30
|
4.4
|
|
Asambhav
|
Mon-
Fri
|
20.30
|
4.6
|
|
Abhilasha
|
Mon-
Fri
|
21.00
|
4.2
|
|
Vahini
Saheb
|
Mon-
Fri
|
19.00
|
3.2
|
|
Home
Minister 1000 Special
|
Mon-
Fri
|
18.30
|
2.8
|
Beside
these programs, there were two special properties contributed major
GRPs on Zee Marathi. In week 18, Zee Marathi's Maha cinema and mega
event of Maharashtra Rajya Chitrapat Mahotsav, the State Awards
for recognition of talent in Marathi film industry have been the
major contributors of this achievement.
The
Maha cinema, Shubha Mangal Savadhan, garnered 8.1 TVRs whereas Star
Plus got 1.8 and ETV Marathi got 1.0 from all Maharashtra. The Maha
Cinema, reached to approximately 39.2 lacs viewers (TAM cs 4+).
During this slot, Zee Marathi pulled 34.6 per cent channel share
among all channels as against Star Plus's 7.5 per cent. Among Marathi
Channels this film garnered 85% slot channel share for Zee Marathi.
Not
only that, the mega event of 44th State Awards for Marathi Films
(telecast on Saturday, 5th May 07) got 6.1 TVRs against Star Plus
with 2.1 and ETV Mar with 0.5. (TAM cs 4+ all Maharashtra). The
event reached to 41. 2 lacs viewers across Maharashtra as per TAM.
This four and half hrs event on Zee Marathi, out performed all Marathi
as well as Hindi channels viewership. During this slot, Zee Marathi
captured 24. 3% share among all channels with Star Plus next in
the line getting only 8.5 per cent channel share. Among Marathi
Channels the slot share for Zee Marathi is 84 per cent
Both
Maha Cinema and this mega event were no exception when it came to
female category. The ratings in cs 15+ abc female, for Maha Cinema
and for 44th State Awards for Marathi Films are 8.6 and 8.5 respectively.
Zee
Marathi has been a pioneer in Marathi television and the TAM figures
are only a reflection of the fact that despite these audiences being
conversant with Hindi and Marathi, they prefer watching quality
programs in their local language.
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