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MUMBAI: Tata Sky Ltd., the joint venture from TATA and STAR, today
announced a special promotional offer across India. Consumers, who
purchase Tata Sky by 15 th April, 2007 will get 3 months of free
subscription on up to 4 televisions at their homes. In addition,
50 subscribers with their families will get a chance to watch the
ICC Cricket World Cup 2007 Final with superstar Hrithik Roshan,
on 28 th April, in Mumbai.
 Tata
Sky's ActveTM Sports makes watching cricket at home a unique experience.
With this service, viewers can choose the camera angle from which
they wish to watch their favourite cricketers. Highlights are also
available on-demand, at any time during the match. Apart from this,
ActveTM Sports offers viewers the option of listening to commentary
in a language of their choice and the convenience of extracting
player statistics and ball trajectory at the press of a button.
Since Tata Sky is a satellite television service, viewers will be
able to watch all matches in DVD quality picture and CD quality
sound, enhancing the experience of watching cricket at home.
Commenting on this promotional offer, Vikram Mehra, Head Consumer
Marketing, Tata Sky Ltd. said, "In a country where cricket
is nothing short of a religion, we are providing fans with a unique,
economical and equally effective way of enjoying the stadium experience
from the comfort of their homes. We expect phenomenal response during
the World Cup which will further propel us to achieving our target
of 1 million subscribers at the end of our first year of operations."
Tata Sky endeavours to become India's largest entertainment platform
by offering viewers a variety of programming choices and interactive
features in DVD quality picture and CD quality sound. Tata Sky is
already home to leading broadcasters in the country including STAR,
Zee, Sony, Discovery, Disney, MTV, NDTV, ESPN STAR Sports, National
Geographic, Eenadu, TV Today, Asianet and many more.
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