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MUMBAI: Media E2E, a media technology company based in India and
China, today announced the launch of Zipazap, India's first standalone
WAP TV program guide. Zipazap caters to an elite and mobile audience
that will now able to organize daily schedules around their favorite
TV programs.
Most experts predict that in 2007/08, there will be 500 television
channels in India, churning out a mind boggling 75,000 programmes
every week. With only 24 hours in a day, viewers are already inundated
with viewing options making it difficult to track channels and programmes.
However, with the launch of zipazap.com, India's first online and
WAP enabled television guide, avid television buffs now have something
to help them keep track of their favorite shows. The WAP version
of the service wap.zipazap.com is already functional and can be
accessed from GPRS enabled mobile handsets.
At zipazap.com, users can scan through thousands of TV programs
across hundreds of TV stations. Zipazap.com gives the viewer details
of which channel is showing a program or film at any time, and users
also have access to program descriptions, starcast, and viewing
recommendations. Another key advantage is the ability for users
to set email and SMS alerts as reminders for key favorite shows.
According to Atul Phadnis, CEO & Chief Evangelist, Media E2E,
the company that is responsible for both the concept and the launch
of Zipazap.com, "Our key objective is to ensure that the urban,
mobile, elite Indian TV viewers are able to plan their television
viewing in a time efficient manner. Todays viewers are struggling
with emerging complexities due to fragmentation and paucity of time.
We have partnered with leading global players in order to bring
the best experience to our users. We will also announce soon some
exciting applications around Zipazap that are in the pipeline."
Media E2E aims to make this service available to consumers through
multiple platforms. Initially, the service will target an estimated
80 million Cable and Satellite audiences who have a mobile handset.
In addition to its web and WAP offerings, it is currently in talks
with leading players to provide this service on the IVR platform.
Media E2E is a technology group specializing in strategic business
solutions exclusively for media companies. Launched in 2005 to capitalize
on the huge growth in the area of both the digital and traditional
communications business, our aim is to provide futuristic solutions
that will simplify the increasing complexities within the business
of media.
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