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MUMBAI
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Radio City 91.1 FM is observing World Environment Day on 5 June
through a host of interactive community mobilisation initiatives
with listeners in Mumbai, New Delhi, Bangalore and Lucknow. With
the single objective of enhancing awareness on current environmental
concerns and propagate the importance of a cleaner, greener and
pollution free environment, Radio City has lined up a series of
on ground activities and special programming features in each of
these cities.
To celebrate the endeavours of socially responsible citizens of
Delhi, Radio City, Delhi is joining hands with Swechha (We for Yamuna)
and the British Council India to usher in 'Yamunotsav - the celebration
of the spirit of Yamuna'; to draw the attention of Delhiites towards
critical environmental concerns. To rediscover the relationship
with the environment, Yamunotsav, will also be celebrating
a cultural evening on 4 June at the British Council Theatre, 17
Kasturba Gandhi Marg, New Delhi from 6:30 pm onwards. One of the
major attractions of the evening is the premier of the film Wasted,
a documentary produced by Swechha that traces the journey of waste
produced from households to final destination, viz. landfills and
beyond. The film is an attempt to draw the attention towards, the
culture of producing waste and, the ignorance of the adverse social
and ecological effects associated with the same.
Another major highlight of the evening is a musical extravaganza
featuring Rahul Ram (of Indian Ocean fame) in concert with Jigri.
While Rahul Ram has enthralled millions across the globe with his
unmatched musical talent; Jigri, a part of Swechha
is a band with a cause; striving to spread the message of social
citizenship. Listeners can also catch the band Jigri perform
live in the studios on 5 June 2007 on the Radio City's Breakfast
Show from 9 to 10 am.
Driving home the idea of conserving environmental resources, Radio
City, Bangalore in association with Suntechnics Energy Systems Pvt.
Ltd organised a walkathon in Bangalore on 5 June 2007 from 8 to
9 am at Cubbon Park. Joining listeners for the Walkathon, RJ Pavithra
from Radio City 'You & Me' spread awareness about this cause
among the people of the city.
Spreading the message 'We Care', Radio City, Lucknow is conducting
the 'Go Green with Radio City' contest live at Fun Republic, Gomtinagar
with RJ Meenu and RJ Amir on June 5 from 5:30 pm- 6:30 pm. As part
of the contest, listeners are invited to go green with their imagination
and dress up innovatively in the most eco-friendly manner. The most
innovatively dressed participant stands to prizes worth Rs.5000
from Radio City while other participants will win saplings and a
chance to go live on-air with Lucknow on Radio City 'Joyride'.
Doing its bit for environmental conservation and social consciousness,
Radio City, Mumbai will give away saplings to listeners on 5 June
to together usher in a vibrant greener tomorrow.
Speaking on the occasion, Mr. Rana Barua, National Head - Marketing,
Radio City 91.1 FM said, "Through such initiatives our idea
is to connect with people on a much larger humanitarian level. We
are not only innovative infotainers but also are a conscientious
organization sensitized to the needs to the society we live in,
committed to take the initiative. Towards this, we have taken up
compelling social causes such as World Environment Day and are certain
that together with our listeners, we will make a commendable and
memorable difference!"
A sustained focus on understanding listeners and leveraging the
synergies of music expertise and innovative programming, allows
Radio City to deliver a unique listening experience and be an integral
part of the lives of listeners across markets. Aggressively looking
at spreading the Radio City experience to new markets across the
country, Radio City 91.1FM is committed to growing the market and
creating superlative content for premium audiences.
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