McDonald's spreads more smiles in Mumbai opens its 2nd outlet in Bombay Central

MUMBAI: Mumbai Central residents who love McDonald's have good reason to cheer as the worlds leading chain of fast food restaurants; McDonald's opened its 2nd restaurant in Mumbai Central.

The restaurant at Bellasis Road, Mumbai Central has added to the chain's 45 restaurants in the west and south region and is the 20th restaurant in Mumbai. It is spread over an area of 2187sq. ft. with a total seating capacity of 58.

Commenting on the launch, Mr. Amit Jatia, MD & JV Partner, McDonald's India (West & South) said, "Mumbai has always been an important market for us from the very beginning. The second restaurant at Mumbai central will continue keeping in line with the McDonald's tradition of convenience and quality at a single stop and we look forward to the continued support from our customers."

McDonald's Family Restaurant:

The McDonald's restaurant at Mumbai Central will continue to deliver the same quality of food, excellent service and a relaxed ambience that it is internationally renowned for. Appreciating and respecting Indian sentiments, McDonald's has developed a special menu with vegetarian selections to suit Indian tastes and preferences with separate enclosures for vegetarian and non-vegetarian cooking.

In addition, McDonald's has blended various Indian spices to prepare an extensive vegetarian menu, amongst which are the McVeggie? Burger, Paneer Salsa Wrap? and the Shahi Paneer McCurry Pan?. Besides eliminating beef or pork items from its menu, McDonald's in India has also specially created for the vegetarian consumers; sandwich sauces and soft serves which are eggless and 100% vegetarian.

Brief Background on McDonald's:

McDonald's is the world's leading food service retailer with more than 31,000 restaurants in 118 countries serving 50 million customers each day.

Celebrating 10 years of leadership in food service retailing in India, McDonald's today has a network of 104 restaurants across the country, with its first restaurant launch way back in 1996. Prior to its launch, the company invested four years to develop its unique cold chain, which has brought about a veritable revolution in food handling, immensely benefiting the farmers at one end and enabling customers to get the highest quality food products, absolutely fresh and at a great value.

In line with its respect for local culture, India is the first country in the world where McDonald's does not offer any beef or pork items. McDonald's has also re-engineered its operations to address the special requirements of vegetarians. Vegetable products are kept separate throughout the various stages of procurement, cooking and serving. The mayonnaise and the soft serves are also 100% vegetarian.

McDonald's has retained the No. 1 position for 3rd consecutive year in the latest 'Business World Most Respected Companies of India', survey in the food retailing industry. The company was also awarded the 'CNBC Awaaz Consumer Award' in the 'Most Preferred Fast Food Company' category. The company has also been honored with the Images Retail Award in the 'Catering Services Category' for the current year.

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