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MUMBAI: With the New Year and Radio One completing its 3 months
of operations in the city of Delhi, it is all set to further beef
up its content. Radio One has launched its two new shows in the
New Year - 'BPO Nites' and 'Kahani Ghar Ghar ki' - both very exclusive
shows and for the first time ever on Radio.
'BPO Nites' as the name suggests is an exclusive on-air show from
12 midnight to 5 a.m. catering specifically to the BPO sector which
is all alive and happening during that hour of the night. It is
all about being young, in your first job, late nights, beating the
stress and enjoying life during the graveyard shift.
The show will have the complete flavor of what a BPO listener wants
- from the day's update on whatever happened in the city, to song
requests to discussion on BPO life and their workplace to Bollywood
contests and finally also health and exercise tips.
On the other hand, 'Kahani Ghar Ghar ki' is a show focusing on
one of the booming industries these days. It is the story of homes
- the ones we own and the ones we hope to own! In a bewildering
world of information, Radio One takes your hand and leads you through
the week to all the information that a home-owner-to-be looks for
but never knows whom to ask.
It would talk about everything you would want to know from real
estate options to home décor & interiors to how to process
you home loan. An exhaustive real estate guide for the first time
ever on Radio which would be a great value-add both for the listener
as well as the advertiser.
Taking a quick re-cap, last year also saw a lot of interesting
and unique offerings from the stable of Radio One. From celebrating
children's day with 'Chhota Radio One' which gave children an opportunity
to become RJs for a day to celebrating the winter season with the
'Dilli ki Sardi' campaign.
Radio One has not only managed to gratify the listeners of Delhi
by doing things which are 'hat ke' but at the same time also deliver
customized solutions to match client needs.
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