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MUMBAI: The content filtering landscape is witnessing several changes.
Traditionally, the Web, e-mail and instant messaging (IM) filtering
markets have evolved separately. The uptake of solutions, especially
in the e-mail filtering market, has been successful. As a result,
the content filtering market is maturing and existing vendors are
expanding and diversifying their product and service portfolios.
Frost & Sullivan (http://www.networksecurity.frost.com) finds
that the World Content Filtering Market earned revenues of $1.31
billion in 2005 and estimates to reach $4.86 billion by 2012.
If you are interested in a virtual brochure, which provides manufacturers,
end users, and other industry participants with an overview of the
latest analysis of the World Content Filtering Market, then send
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Although the content filtering industry is maturing, there is growing
demand from two areas, the first being security. Content filtering
is increasingly overlapping with the broader security field. Malware
attacks have increased in spread and potency. These attacks are
increasingly motivated by financial gain. Phishing, botnets, denial-of-service
and directory harvest attacks have become increasingly common over
the last 18 months.
"Whilst the traditional issues of spam and employee productivity
are still driving the content filtering market, protection against
malware is becoming a strong driver for market growth," notes
Frost & Sullivan Research Analyst Katie Gotzen. "With malware
attacks becoming more sophisticated in nature, enterprises are eager
to protect themselves. As a result, Web and e-mail filtering are
becoming useful tools in the security battle of enterprises."
The second factor driving market growth is compliance. Legislation
such as Sarbanes Oxley and HIPAA in the United States and the Data
Protection Directive in Europe increasingly regulate the content
of emails that leave an organisation. This is resulting in the increased
uptake of email filtering solutions as well.
"The content filtering market is taking over the IM market
as well, since most IM vendors have been bought by content filtering
vendors and most content filtering vendors now possess IM filtering
capabilities," notes Ms. Gotzen. The diversification trend
also applies to delivery modes. Earlier, vendors delivered solutions
in the form of either software, appliances or managed services.
This trend has changed and vendors are now offering two or three
of the options of software, appliances and managed services.
Vendors that are competing in only web or e-mail filtering and
rely on a single delivery mode are rightfully concerned about their
competitive potential. In such a scenario, considering mergers and
acquisitions, or partnering in order to diversify their product
offerings will prove beneficial. Diversification strategies can
include both web and e-mail filtering, strengthening outbound e-mail
filtering capabilities, or adding hardware and/or hosted services
to product portfolios.
World Content Filtering Market is part of the Network Security
Subscription, which also includes research in the following markets:
web filtering, email filtering. All research included in subscriptions
provide detailed market opportunities and industry trends that have
been evaluated following extensive interviews with market participants.
Interviews with the press are available.
Frost & Sullivan, a global growth consulting company, has been
partnering with clients to support the development of innovative
strategies for more than 40 years. The company's industry expertise
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management training to identify and develop opportunities.
Frost & Sullivan serves an extensive clientele that includes
Global 1000 companies, emerging companies, and the investment community
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econometrics, and demographics. For more information, visit www.frost.com.
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