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MUMBAI: Zee Business has been conferred the ABCI award for its
popular automobile show Wheelocity. The 46th Awards Night of the
Association of Business Communicators of India (ABCI), was organized
on Friday, 12 th January 2007. The award was conferred on Senior
Correspondent & the Producer of the show Shweta Bajaj.
 Wheelocity
is India's most watched automobile show and has been consistently
leading the ratings pack for auto shows. Incidentally, Wheelocity
was the first auto show in Indian news television in its journey
of over 200 episodes, it has traveled to all parts of the globe.
Its easy to understand language and informal style of presentation
has made it a pioneer in its genre.
"The channel is performing exceptionally well. This award
is a representation of the viewer's opinion about Zee Business.
Through its persistent efforts, today, the channel enjoys the "most
preferred channel" status amongst the elites of the country.
We are striving harder to empower our viewers with more such informative
programmes," said Mr.Harish Doraiswamy, CEO, Zee News Ltd..
ABCI is the only association in India promoting excellence in Business
Communications. The association has member list featuring steel
majors like Tata Steel, SAIL, automobile industries like Tata Motors,
Mahindra & Mahindra, banks like Reserve Bank of India, State
Bank, Union Bank, Canara Bank, IDBI, Aditya Birla Group Companies.
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